We have just wrapped up another year in the mobile industry filled with changes and turning points. Throughout 2024, we proudly equipped our customers with advanced intelligence, automation, optimization solutions, and expertise. Our platforms processed billions of data points, enabling thousands of businesses to navigate this year of changes quickly.
While we were busy helping our users get the most out of every tap, we also gave ourselves a makeover—repositioned our brand, completely revamped our public website, and introduced our ‘Resources Center’ with the most comprehensive and up-to-date industry guides and glossary pages. These were key steps toward more accurately showcasing MobileAction’s standing in the industry.
In 2025, we want to take the mobile marketing business even further. We will continue supporting app marketers, publishers, and developers, helping them in the dynamic mobile environment in 2025. But before we dive into the new year, let’s take a moment to celebrate the milestones we achieved at MobileAction during this eventful year.
New brand positioning reflecting MobileAction’s holistic approach
In many ways, 2024 has been a year of reinvention for MobileAction.
We have evolved to meet all user acquisition needs, offering top-notch solutions for both paid and organic channels, all powered by data and expertise. With over a decade in the industry, we’re committed to sharing our expertise and maintaining our reputation as the most customer-centric company in the market.
MobileAction can meet almost all the needs of UA managers. We offer every solution for paid and organic UA in a single dashboard, all the products for app store optimization and Apple Search Ads optimization, and combine them with cutting-edge intelligence data. We also support our holistic approach with our experience and have been a market-leader in this industry for over 10 years. So, in 2024, we rolled out a new positioning that really captures our essence: Your partner in app and game growth.
A holistic user acquisition approach requires a seamless solution. To create this seamless structure, we merged MobileAction and SearchAds.com brands. SearchAds.com is now part of MobileAction’s product range. We also wanted to give the most advanced and largest Apple Search Ads solution on the market the prominence it deserves by making it the cornerstone of our new website.
By revamping our public website, we visually aligned our product and gateway to the outside world, centralized user access to MobileAction and SearchAds.com to prioritize user experience, and renewed all our website content to explain our solutions in a simpler way. Now, we can say with confidence that we effectively communicate all our offerings for app store marketing.
The trust of our community
We’re really proud of the trust we’ve built with our customers and the broader community this year.
We published 22 new success stories in 2024, written in collaboration with our customers, demonstrating that when teams truly connect, exceptional results follow. We have the privilege of working closely with top notch app marketers across the world, and they consistently deliver top-tier performance for their apps. As MobileAction, we’re proud to support them with both our products and our dedicated team.
In addition to success stories, we must mention our newly launched initiative. We started celebrating our champions on social media each month and awarding and recognizing our top clients, which enabled us to show and also feed our positive relationships with them.
The feedback loop is crucial for us at MobileAction. We listen to our customers’ needs, develop solutions to solve their pain points, aim to become a more advanced platform, and want to grow together with them.
The results of this approach were clearly visible to us this year. We were named the Summer and Fall Leader in multiple categories on G2 and collected over 100 positive reviews, which solidified our position as the go-to partner for app growth. The cherry on top was being voted the ‘People’s Choice.’ Seeing that our platform is on point with market trends and truly connects with the everyday experiences of the community we’re here to help is simply inspiring.
It all comes down to this: while data-driven insights and top-notch tools are essential, they’ve got to sync up with marketers’ and developers’ real challenges and goals. That’s what makes all the difference. We’re delighted to deliver on that and eager to keep being the people’s choice well into next year!
Milestones defining 2024 for us
Innovation and trust lie at the heart of our mission, and measurable achievements tell us more about our impact in 2024. Informing our community and thought leadership has always been at the core of our values.
Throughout 2024, we…
- touched more than 7,000 sector players via webinars led by our experts and top industry voices,
- attended 16 industry events and hosted 3 on our own in San Francisco and Istanbul, connecting with thousands of mobile app market professionals,
- expanded our resource library with 11 comprehensive guides, 4 in-depth reports and e-books, a mobile marketing glossary, 6 expert-led webinars, and weekly blog posts,
- got more than 450,000 visits to our website,
- gained over 10,000 new users,
- and received over 5,000 downloads with our industry reports and handbooks.
We continue to aim to be the go-to source in the mobile marketing industry, and that will be our top priority in 2025.
Apple Search Ads in Türkiye
In December, Apple Search Ads expanded to Türkiye and other additional markets. This expansion offers fantastic potential to developers or publishers looking to reach new audiences and grow their apps globally.
Following this news, one of the highlights of 2024 was our Apple Search Ads launch event in beautiful Istanbul. We had a fantastic time and connected with members of the Turkish tech community eager to explore the platform. It was just the right time to bring the leaders of the tech industry, marketing professionals, and app developers together to discuss massive opportunities for our brands.
We hosted expert-moderated sessions, live case studies, and dynamic discussions that helped attendees better understand how to leverage this newly available channel and build deeper connections with our community.
As MobileAction, Apple Search Ads expanding in Türkiye carries special significance for us—not only because Türkiye is a rapidly growing market in the mobile ecosystem but also because it’s our home. We look forward to sharing our 10+ years of expertise with Turkish brands and contribute to their growth in 2025.
As we turn the page to 2024 and look ahead, we’re gearing up for a year full of challenges and unexpected turns. Whatever the future holds, one thing will remain the same: our commitment to empowering the app world with insights that deliver real results. As we wrap up the year with a look back, we want to give a huge shoutout to our customers, partners, and everyone in our community. Your success fuels our passion, your feedback sparks our creativity, and your trust pushes us to keep reaching higher. Here’s to more amazing things ahead!
