GLOSSARY

Mobile marketing glossary

The world of marketing mobile apps comes loaded with an extensive set of unique words and phrases to understand. This is why MobileAction will back you every step of the way, from A to Z, on your mobile marketing journey.

A B C D E F G I K L M N O P R S T U V

A

A/B Testing Active User Ad Campaign Ad Creative Ad Exchange Ad Impression Ad Inventory Ad Mediation Ad Monetization Ad Publisher Analysis Ad Server Ad Spend Ad Stacking Ad Tag AdClip Ads Advertiser Analysis Android Android App Links API (Application Programming Interface) App Analysis App Analytics App Campaigns Visibility Score App Category App Downloads App Engagement App Icon App Installs App Keyword Field (App Store) App Listing Page App Long Description (Google Play Store) App Market Insights App Marketing App Metadata App Monetization App Preview Video App Product Page App Profile App Promo Text (App Store) App Screenshots App Short Description (Google Play Store) App Size App Store App Store Connect App Store Optimization (ASO) App Subtitle App Title App Tracking Transparency App Unit App Update Timeline App Updates App/Creative Collections Apple Search Ads ASO Report Attribution Modeling Attribution Window Average Daily Spend Average Revenue Per Daily Active User (ARPDAU) Average Revenue Per Paying User (ARPPU) Average Revenue Per User (ARPU)

B

Bid Biggest Losers Biggest Movers

C

Campaign Optimization Category Rankings Chance Churn Click Through Rate (CTR) Click to Install Time (CTIT) Click Validation Comma-Separated Values (CSV) Conversion Conversion Rate (CVR) Conversion Rate Optimization (CRO) Cost Aggregation Cost Per Acquisition (CPA) Cost Per Click (CPC) Cost Per Completed View (CPCV) Cost Per Engagement (CPE) Cost Per Install (CPI) Cost Per Mille (CPM) Cost Per Tap (CPT) Cost Per View (CPV) CPP Intelligence CPP Metrics Creative Analysis Creative Asset Hub

D

Daily Active Users (DAU) Deep Linking Demand Side Platform (DSP) Developer Developer Account Integration Developer Analysis Device Difficulty Dimensions (Apple Search Ads) Download Estimations

E

Editor’s Choice (Google Play Store) Effective Cost Per Install (eCPI) Effective Cost Per Mille (eCPM) Emulated Devices

F

Featured Apps First Time Deposit (FTD) Fractional Attribution Free (Top Charts) Free App Freemium

G

Google Ads Google Analytics Google Play Developer Console Google Play Search Ads Google Play Store Google Play Store Install Keywords Gross Rating Point (GRP)

I

Identifier for Advertisers (IDFA) Identifier for Vendor (IDFV) Impression Impression Share In-App Ads In-App Bidding In-App Events In-App Purchase (IAP) Incentivized Installs Indie Developer Install Install Fraud Install Hijacking Install Referrer Install Validation Installs (Total) Installs (View-Through) Instant Apps Internationalization iOS iTunes Connect

K

Key Performance Indicator (KPI) Keyword Cannibalization Keyword Density Keyword Distribution Keyword Explorer Keyword Gap Keyword Intelligence Keyword Optimization Keyword Position Map Keyword Research Keyword Spy Keyword Suggestion Keyword Tracking Keyword Translator Keyword Trends

L

Last Click Attribution Lifecycle Tracking Lifetime Value (LTV) Limit Ad Tracking (LAT) Localization

M

M-Commerce Match Source (Apple Search Ads) Media Mix Modeling Metagaming Mobile Measurement Partner (MMP) Monetization

N

Native Advertising Negative Ratings Negative Reviews New Apps New Downloads New Downloads (Total) New Downloads (View-Through) Non-Organic Install (NOI)

O

Offerwall Organic Growth Organic Installs Organic Uplift Organic User Overall Ranking

P

Page View Paid App Positive Ratings Positive Reviews Postback Preview Video Promotional Content Publisher Analysis Publisher Profile Push Notifications

R

Rank (Apple Search Ads) Ranking History Ratings Re-engagement Reattribution Redownloads Redownloads (Total) Redownloads (View-Through) Relevancy Retention Rate Return on Ad Spend (ROAS) Return on Investment (ROI) Revenue Estimation Reviews

S

Sales Metrics Screenshots SDK (Software Development Kit) SDK Spoofing Search Ads Visibility Score Search by App Search by Competitor Search by Keyword Search Popularity (Apple Search Ads) Search Popularity Score Search Query Search Term Seasonality Similar Apps SKAdNetwork Spend (Apple Search Ads) Store Analysis Store Management

T

Tap Through Rate (TTR) Taps Target Cost Per Acquisition (tCPA) Targeted Ads Today Page Top Ad Publishers Top Advertisers Top Apps Top Charts Top Creatives Top Developers Top Free Apps Top Grossing Apps Top Paid Apps Top Publishers Transactional Video on Demand (TVOD)

U

Usage Data User Acquisition (UA) User Experience (UX) User Generated Content (UGC)

V

View-Through Attribution Visibility Visibility Report Voice Over Volume

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