REPORT

2025 ASO Report: Keyword trends, category insights, and top-ranking apps in the US storefront

Looking to boost your app's visibility and acquire more users? Our 2025 ASO Report is your ultimate guide to navigating the evolving app store landscape. Packed with data-driven insights, keyword trends, and top-ranking app strategies, this report will equip you with the knowledge to optimize your app's presence and achieve organic growth.
Key highlights
  • Uncover the most effective keywords in every app category, from Games and Education to Finance and Lifestyle. Optimize your app’s metadata with these insights and improve your search ranking.
  • Get insights about the ASO strategies of top-ranking apps across all categories. Discover how they leverage app updates, in-app events, and custom product pages to achieve success.
  • Discover the latest ASO trends, including the rise of AI, the dominance of freemium models, and the growing importance of user privacy. Learn how these trends will impact your app’s visibility and user acquisition strategy.

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