increase in post-install conversion rates
lower than the industry average cost-per-FTD
jump in category rankings
Taild Sports Inc., a dynamic player in the Sports category, specializes in bringing interactive experiences to fantasy sports enthusiasts through their app, Chalkboard Fantasy Sports. Navigating the competitive daily fantasy sports (DFS) market can be daunting for newcomers, which is a challenge they faced head-on. Daniel Lim, COO of Taild Sports, stated that they aimed not just to grow their app but to make it stand out against established competitors. We’ll dive into how Taild Sports accomplished this through MobileAction’s targeted strategies and suite of tools.
When Taild Sports entered the competitive DFS category, they were up against well-established giants dominating the market. The challenge was multi-faceted: Taild Sports needed to quickly establish a strong market presence, differentiate their app from numerous competitors, and engage users in a market saturated with options.
Daniel said, “We needed to understand the competitive dynamics quickly but also execute a strategy that would make us noticeable in a crowded market.” Managing costs while scaling and maintaining high user engagement rates added layers of complexity to their strategic objectives, putting immense pressure on the team to deliver measurable results promptly.
Taild Sports entrusted the management of their Apple Search Ads campaigns to the experienced team at MobileAction to ensure that strategic decisions were backed by deep industry knowledge and technical prowess.
Utilizing the Keyword Advisor, Taild Sports identified high-value, underutilized keywords that were successful for competitors, allowing them to target high-intent users and access new, untapped audiences. This strategic keyword targeting significantly accelerated their market penetration. Simultaneously, Automations transformed how Taild Sports managed their Apple Search Ads campaigns by automating routine tasks and optimizing bids and budgets dynamically based on real-time market data.
Search Ads Intelligence provided deep insights into competitors’ strategies, revealing which keywords and creatives drove their success. This product enabled Taild Sports to craft more to-the-point and well-performing campaigns with high-intent keywords.
By integrating these powerful tools and products and leveraging the expert campaign management by MobileAction, Taild Sports not only met their marketing goals but also built a foundation for sustained app growth.
“Working with MobileAction went beyond what we had hoped for. They were crucial in helping us not just participate in the market but quickly become visible in the competition. The products and managed campaign services they provided were key in refining our marketing efforts and achieving growth. MobileAction has been more than a service provider; they have been a strategic partner in our rise to prominence in the daily fantasy sports world.”
The strategic partnership yielded substantial outcomes for Taild Sports. They significantly reduced their cost per first-time deposit (FTD) to around 50% lower than the industry average within three months.
The post-install conversion rate also substantially increased, improving by 65%. These enhancements in conversion rates underscored a more engaging app experience and more effective optimizations of the user journey, leading to better user retention and engagement.
Simultaneously, the app’s category ranking improved markedly, moving from #103 in January to #31 by October 2024, a jump of approximately 69.9% and indicating a strong increase in app visibility.
Taild Sports continues to grow and innovate, supported by the ongoing campaign management services of MobileAction. This story highlights the potential for any app to succeed and even lead in its market with the right support and strategies.
Subscribe to never miss an update in mobile app marketing.
