Ortak's 62% increase in category ranking on the App Store

Ortak, a rising player in the finance industry, faced obstacles in increasing visibility and engagement for its investment-focused app on the App Store, available in the Türkiye storefront. Despite offering powerful features such as up-to-date metrics including returns and portfolio distribution and one-click tracking and execution of transactions, Ortak struggled to improve their App Store rankings. Derya Erdogan, Growth Associate, shared their experience before and after starting to use MobileAction’s products.

The challenge

When Ortak first encountered obstacles, they were ranked around 190th in the Finance category on the App Store. Their app was only visible for 89 keywords, with minimal presence in the top search results. This limited visibility severely constrained their app growth and user acquisition. Derya emphasized the impact of this challenge saying, “We knew we had a solid product that could genuinely help users manage their investments. However, our position in the App Store didn’t reflect our app’s potential or value, making it difficult to connect with our target audience.”

The solution

Ortak utilized a suite of products and tools from MobileAction to enhance their App Store Optimization strategy. ASO Intelligence by MobileAction was their go-to product in the process of increasing the number of high-performance keywords they rank for. They ran a complete analysis of their competitors with the ASO Report and Visibility Report tools. These tools enabled them to identify visibility and performance gaps between their app and others in their category in Türkiye. Additionally, Ortak used Keyword Gap to identify the shared keywords with competitors as well as the keywords unique to them and adjusted their keyword strategy accordingly. “Utilizing MobileAction’s ASO Intelligence has been a game changer for us. The detailed insights and analytics have allowed us to pinpoint exactly where our lies compared to the market and how we can leverage our strengths to surpass our competition. This strategic approach has enhanced our visibility and improved our engagement rates,” stated Derya.

Understanding their reviews and rating analysis was also critical for Ortak, which was facilitated via the App Intelligence product of MobileAction. They leveraged sentiment analyses and detailed breakdowns of ratings by time and app version, combined with review management, to stay agile in responding to user feedback. Custom alerts were set up to ensure timely notifications about new reviews, enabling quick and strategic responses to user sentiments.

To further enhance their market presence, Ortak analyzed top-performing ad creatives within the industry through the Ad Intelligence product, optimizing their own creatives to better attract and engage users.