How Huuuge Games saves millions of dollars with ASO Intelligence

Facing the challenge of standing out in the competitive casino gaming app market, Huuuge Games, under the leadership of founder Anton Gauffin, turned to App Store Optimization (ASO) as their growth strategy. Anton, whose passion for gaming ignited at the age of six, envisioned creating a gaming company that could make a significant impact. Huuuge Games, rooted in Finland, Poland, and Silicon Valley, emerged as a formidable player in the social casino gaming industry. Despite the industry’s tendency towards heavy marketing spend for positive ROI, Huuuge Games sought to differentiate itself through an organic growth approach.

The challenge

Despite the potential for high returns, the challenge of being discovered by the target audience across different geographic regions was daunting for Huuuge Games. “The top challenge was visibility. We were struggling to reach our audience,” Anton stated. The competitive nature of the app stores meant that traditional advertising strategies were not enough. Huuuge Games needed a breakthrough to achieve visibility and engagement on a global scale.

The solution

The breakthrough came when Huuuge Games decided to invest in ASO Intelligence with MobileAction. This strategic pivot allowed them to optimize and test their distribution assets, including icons, banners, screens, trailers, and descriptions. “After the first two months of poor results, we finally saw a significant uptick in our numbers. It was clear that our investment in ASO was money well spent,” Anton recalled. By harnessing data on keyword ranks, keyword strengths, and competition changes and creating assets with this information in mind, Huuuge Games was able to refine its approach and significantly increase its app’s visibility on the App Store and the Google Play Store.