Redownloads (View-Through) refers to the number of app reinstallations from users who viewed an ad but did not directly interact with it (tap, click, or convert) within a 24-hour window. This metric helps measure the indirect impact of advertising and brand exposure on user re-engagement and app re-downloads beyond just direct user interactions with the ad.
Key Points:
- Tracks reinstallations or re-downloads of the app
- Measures app re-downloads from users who viewed the ad but did not tap or click on it
- Looks at a 1-day (24-hour) period after the ad impression
- Provides insights into the indirect influence of advertising on user re-engagement
- Complements other install metrics like new downloads and direct taps/clicks
- Valuable for evaluating the broader effectiveness of marketing campaigns in driving app re-downloads
By analyzing Redownloads (View-Through), mobile app marketers can gain a better understanding of how their advertising efforts are impacting user re-engagement and app re-downloads, even when users do not directly interact with the ad. This metric helps paint a more complete picture of the customer journey and the various touchpoints that lead to app re-installations through Apple Search Ads.
