CPP A/B Testing

Simplify and automate your A/B testing for custom product pages

Replace exhausting manual processes with automated, statistically reliable A/B tests. Gain precise insights into custom product pages’ performance and confidently adjust your Apple Search Ads strategy.

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Tailor custom product page A/B tests to fit your strategy

Easily set up precise and reliable A/B tests to uncover insights and optimize your Apple Search Ads performance.

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Test towards your preferred A/B testing method

Select between Switch and Parallel testing methods—Switch alternates ad groups systematically, while Parallel tests duplicated ad groups concurrently—allowing optimal flexibility based on campaign goals.

Run ad group performance tests

Identify which ad groups deliver the strongest performance for a specific custom product page, optimize your ad group for better performance.

Compare multiple custom product pages

Test multiple custom product pages simultaneously with one ad group, pinpointing the best variant for increased conversions.

Build default vs. custom product page tests

Directly compare the impact of default product pages versus custom product pages within a single ad group to find the ideal match for your campaigns.

Monitor your tests' health and results

Gain insights into your custom product page A/B tests and confidently make data-driven decisions.

Reliable confidence levels

Your decisions are backed by trustworthy data. Instantly assess the statistical significance of your results with confidence indicators.

Performance visualization

Clearly visualize variants’ performance through easy-to-understand graphs, immediately compare and analyze.

Test health logs

Monitor critical test metrics and manual interventions such as status, bid and budget changes, keeping your test conditions consistent and reliable.

Clear performance data

Make informed decisions. Clearly view critical performance metrics such as impressions, conversion rates, goal achievements, and confidence levels.

Change the way you test custom product pages

Before CPP A/B Testing

Seasonal effects unintentionally influence tests, skewing results
Many unnoticed factors can affect test outcomes, causing unreliable data
Tests lack measurable confidence levels, reducing reliability
Difficulty in clearly interpreting and trusting the outcomes of tests
Manually maintaining stable test conditions is challenging
Marketers spent significant time manually activating, pausing, and adjusting ad groups and creatives

After CPP A/B Testing

Automated tests remove biases from seasonality and traffic fluctuations
Ideal test durations and intervals are automatically suggested to ensure statistical validity
Easily create tests with 90% confidence in reliable outcomes
Track the desired precision, duration, and test health with clear data
Automated test management ensures consistent conditions without manual errors
Statistically-optimized automation handles adjustments, reducing manual workload and errors