Strategy games are rising in popularity. Thanks to their captivating gaming experience, users are enjoying these kinds of games. One of these games, Warpath, captured our attention due to its mobile app marketing strategy. Utilizing paid channels in an aggressive way, this app is increasing its user base every day.
With our Market Intelligence tool, we can see that the estimated daily active users of the app have been increasing significantly since the last week of March. To understand their success, let us take a quick look at their paid efforts.
Through their Campaign Analysis, we can immediately see their aggressive approach to app marketing. The app is using 7 mobile ad networks to distribute its creatives among 8,694 apps.
When we look at their creative distribution, we can see that they are mostly using video and image creatives, 30.6% and 38.1% respectively.
Finally we can also see that they published 1,527 creatives during March 2021, with 979 of them still being active. The app is also very active on Apple Search Ads.
In our Search Ads Top Advertisers list, we can see that Warpath is ranking 3rd, just behind Google and TikTok.
With a Search Ads Visibility Score of 94, it is easy to say that Warpath is getting a lot of impressions from Apple Search Ads. The app is utilizing this user acquisition channel in 12 countries and bidding on over 27 thousand keywords! Going back to their daily active user estimations, there is no question that all this app marketing is paying off.
Their Audience Geography shows a diverse user base. Even though the United States seems to be taking a larger piece of the pie, the app appears to have users all over the world.
We hope that you enjoyed our quick article on Warpath and its paid growth strategies.
If you would like to gather your own insights into the app stores, schedule a demo today!
