Staying fit and healthy is becoming easier with health and fitness apps.
These best health and fitness apps offer lots of features like personalized workouts and ways to track nutrition.
As we approach 2025, many new apps are popping up, and the ones already out are working hard to get more users.
In this blog post, we will look at the top 10 health and fitness apps in 2024.
We will highlight what makes each app unique and how it attracts users.
Whether you want to get in shape, keep track of your wellness, or learn how these apps grow their user base, this list will help you find the best health and fitness apps!
In 2024, these 10 apps have stood out with their user acquisition activities:
- BetterSleep: Relax and Sleep
- Flo Period & Pregnancy Tracker
- MyFitnessPal: Calorie Counter
- JustFit: Lazy Workout & Fit
- BodyFast: Intermittent Fasting
- Peloton: Fitness & Workouts
- Fitbod: Gym & Fitness Planner
- Calm
- AllTrails: Hike, Bike & Run
- Headspace: Sleep & Meditation
Our analysis of these best health and fitness apps will include checking keyword trends, designing custom product pages for special events, and creating ads that grab users’ attention!
1. BetterSleep: Relax and Sleep
BetterSleep: Relax and Sleep’s organic ranking distribution graph ASO Report by MobileAction
This graph demonstrates strong organic visibility for BetterSleep. It ranks for over 15,000 keywords, with a significant portion—around 45%—appearing within the top 30 search results. 36 of these keywords have secured the coveted number-one spot, highlighting the app’s effective ASO strategy and strong positioning in organic search.
The organic download history of BetterSleep analyzed with Keyword Intelligence by MobileAction
BetterSleep performs strongly for several high-volume keywords, driving a significant share of organic downloads. For instance, it ranks #2 for the keyword “sleep,” contributing 11.7% of its organic downloads.
It also holds a #3 position for “calm,” responsible for 9.6% of downloads. Notably, the app ranks #1 for “better sleep,” contributing 8.6% of its organic traffic, showcasing its effectiveness in owning branded search terms.
Additionally, the app ranks well for other key terms such as “sleep sounds” and “white noise,” which generate over 6% of organic downloads, highlighting its appeal in relevant categories.
Overall, the consistent ranking in top positions for diverse keywords underscores the app’s strong market positioning and effective keyword optimization, helping to capture a broad audience interested in sleep and relaxation solutions.
Impression share of BetterSleep analyzed with Search by App by MobileAction
BetterSleep has an impressive presence across various key terms related to relaxation and sleep, significantly contributing to its organic visibility.
For the keyword “white noise,” the app captures 93.6% of impressions, establishing itself as the leading app for this search term. It also maintains a high ranking for “sleep,” with 31.9% impressions.
Such a firm hold on these popular terms showcases the app’s effective branding and positioning in the mental wellness and sleep categories.
Custom product pages run by BetterSleep analyzed with CPP Intelligence by MobileAction
The app’s Custom Product Pages (CPPs) exhibit varying performance levels and significantly successfully target specific keyword segments.
The mixed results suggest that broader themes resonate more effectively with the app’s target audience, while the niche-focused CPPs still play a role in catering to specific user needs.
Ad creative insights of BetterSleep analyzed with Creative Analysis by MobileAction
The creative analysis for the BetterSleep app reveals a significant advertising footprint, with 3,587 advertisers ranking, indicating its extensive visibility within the market.
BetterSleep has produced 157 creatives to engage its target audience, which demonstrates a strong commitment to testing and optimizing its ad strategy.
In-app events of BetterSleep analyzed by App Intelligence by MobileAction
The in-app events are well-timed and thematically diverse, demonstrating BetterSleep’s strategic approach to seasonal marketing. They aim to capture user attention during key moments when relaxation and mental wellness are top priorities.
These events provide value through specialized content and create recurring opportunities for user re-engagement.
2. Flo Period & Pregnancy Tracker
Flo Period & Pregnancy Tracker’s organic ranking distribution graph ASO Report by MobileAction
Throughout the timeline, the keyword distribution is relatively stable, with slight increases toward the end of the period, particularly noticeable in the categories of keywords ranked between #1 and #10.
This suggests positive efforts in optimizing and capturing higher-value keywords.
The ASO report of Flo Period & Pregnancy Tracker suggests steady growth with targeted optimization efforts, which are successfully pushing keywords into higher ranks.
The consistent movement in the top ranks, particularly in the #1 to #10 segments, indicates a healthy ASO approach.
App Update Timeline by MobileAction
As we can see, notable updates were made on October 2, October 18, and November 10, focusing on elements like version enhancements, new features, ratings, and screenshots.
This steady cadence of updates suggests refining the user experience and addressing performance issues based on user feedback and analytics.
Regular updates also contribute positively to user engagement and app visibility.
The organic download history of Flo analyzed with Keyword Intelligence by MobileAction
The organic download history for the Flo Period & Pregnancy Tracker app reveals strong keyword performance in several vital areas.
The app ranks #1 for the keyword “flo,” contributing a substantial 51.9% of its organic downloads, showing significant brand recognition.
It also ranks #1 for other primary keywords like “period: tracker” and “period tracker,” contributing 14.1% of downloads each, emphasizing its dominance in the period tracking niche.
Overall, the high rank and substantial download share for primary keywords like “flo,” “period tracker,” and “period: tracker” demonstrate the app’s effective keyword strategy, which successfully captures user interest and drives downloads in the health and wellness sector.
Impression share of Flo analyzed with Search by App by MobileAction
The impression share for the Flo Period & Pregnancy Tracker app indicates a commanding presence across several high-value keywords, underscoring its strong positioning in the women’s health tracking market.
The app holds an impressive 93.3% impression share for the keyword “flo,” which indicates excellent brand recall and recognition.
Similarly, for terms like “pregnancy app” and “flow,” the app captures 89.1% and 91.3% of impressions, respectively, reflecting its appeal among users searching for pregnancy tracking and health monitoring solutions.
3. MyFitnessPal: Calorie Counter
MyFitnessPal: Calorie Counter’s organic ranking distribution graph ASO Report by MobileAction
The increase in the number of keywords ranking in higher tiers suggests successful optimization or favorable changes in the app’s visibility.
MyFitnessPal shows strong keyword performance with a solid presence in the top ranks.
However, further optimization efforts targeting lower-ranking keywords could help boost overall visibility and drive more organic growth.
In-app events of MyFitnessPal analyzed by App Intelligence by MobileAction
MyFitnessPal hosted engaging in-app events catering to various user interests and motivations related to health and fitness.
These events reflect a strategic effort to drive user engagement through targeted themes and seasonal relevance.
These events reflect a thoughtful approach to maintaining user engagement by aligning with relevant themes—whether motivating users to make health changes during the New Year or helping them navigate holiday challenges.
This strategic use of seasonal and thematic content helps to keep users motivated, engaged, and returning to the app regularly.
The organic download history of MyFitnessPal analyzed with Keyword Intelligence by MobileAction
These reflect MyFitnessPal’s effective keyword strategy, covering branded search terms and key functional phrases, ensuring it reaches users actively looking for calorie counting, fitness, and tracking solutions.
The high ranking for competitive terms such as “planet fitness” and “lose it” also indicates successful optimization efforts to capture users who may be searching for alternative apps.
This broad coverage ensures brand visibility and helps attract new users interested in fitness and diet tracking.
4. JustFit: Lazy Workout & Fit
JustFit: Lazy Workout & Fit’s organic ranking distribution graph ASO Report by MobileAction
The ranking distribution graph for JustFit shows improvements in keyword rankings, particularly around late November and early December.
The app ranks #1 for 16 keywords and holds 50 keywords in positions #2-3, indicating solid visibility for key terms.
There are also 123 keywords in positions #4-10, which could potentially move higher with focused optimization efforts.
Focusing on optimizing mid-ranking keywords could significantly boost the app’s visibility and organic reach.
Custom product pages run by JustFit analyzed with CPP Intelligence by MobileAction
The Custom Product Pages (CPPs) for JustFit: Lazy Workout & Fit demonstrate a targeted approach to promoting the app across different keyword sets.
The default CPP shows a substantial impression share of 69.3% for popular terms like “just fit,” “justfit lazy workout,” and related phrases.
This high impression share suggests that the creatives for this page are effectively aligned with user search intent and are resonating well with the target audience.
Impression share of JustFit analyzed with Search by App by MobileAction
JustFit successfully captures audience interest for several high-impact keywords, especially those directly tied to fitness and workout solutions.
However, the app could benefit from refining its strategy for broader or more competitive terms, such as “fit” and “weight loss app free,” to improve overall visibility.
JustFit could further strengthen its presence in the fitness app market by optimizing creatives and keyword targeting for the mid-performing segments.
5. BodyFast: Intermittent Fasting
BodyFast: Intermittent Fasting’s organic ranking distribution graph ASO Report by MobileAction
ASO report shows that BodyFast is facing challenges in achieving top rankings, with 0 keywords currently ranked #1 and only 7 keywords ranking in positions #2-3.
BodyFast should optimize its content, enhance keyword relevance, and possibly refine its app store creatives to increase engagement and boost organic visibility.
Increasing keyword rankings from the #4-10 positions to the top 3 could significantly enhance the app’s visibility and user acquisition.
Ad creative insights of BodyFast analyzed with Creative Analysis by MobileAction
BodyFast has 545 creatives used in its campaigns, highlighting a considerable effort to test and deploy a variety of ads for user engagement.
Improving creative performance and optimizing for higher engagement would likely help them compete more effectively within the health and fitness app category.
The organic download history of BodyFast analyzed with Keyword Intelligence by MobileAction
The organic download history for BodyFast: Intermittent Fasting reveals a strong position for several key search terms.
The app ranks #1 for keywords like “bodyfast,” “body fast,” and “bodyfast: intermittent,” which contributed to a significant portion of its organic downloads—17.9%, 16%, and 5.9%, respectively.
This high ranking indicates strong brand association and effective targeting for branded keywords.
BodyFast performs well with branded keywords, ensuring it captures users specifically looking for its app. However, further optimization is needed for more generic and competitive keywords like “fasting” and “weight loss” to boost its organic reach and visibility in the broader health and wellness market. Improving keyword relevance and ranking for these generic terms could help increase its share of organic downloads.
#Notable mention: Peloton: Fitness & Workouts
Impression share of Peloton: Fitness & Workouts analyzed with Search by App by MobileAction
Peloton stands out as a notable mention due to its exceptional performance in Apple Search Ads.
Peloton’s strong impression share across competitive terms like “Nike” (41.3%), “Lululemon” (17.4%), and “Apple Watch” (15.2%) demonstrates its strategic dominance in paid advertising. This ability to leverage high-traffic keywords through paid campaigns highlights the brand’s effective search ads strategy, enabling it to maintain visibility and reach in a highly competitive fitness app market.
Custom product pages run by Peloton analyzed with CPP Intelligence by MobileAction
Peloton’s creative strategy focuses heavily on promoting its default product page, achieving an impressive 99.9% impression share for relevant fitness-related keywords such as “daily workout free.”
This highlights its ability to dominate visibility in the competitive fitness app market. Other creatives targeting niches like “boxing workout,” “yoga trainer,” and “pilates classes” have minimal impression shares, reflecting a more experimental or secondary approach for these specific areas.
In other words
The health and fitness app industry keeps changing. Each app tries hard to stand out with new features that are easy to use and help people get results.
These best health and fitness apps cover many areas, including meditation, sleep improvement, fitness tracking, and meal planning to meet different wellness needs.
Looking to learn more about how these apps achieved their top spots? Book your demo today and let experts at MobileAction show you how to grow your app!
