The top 10 games list for April is featuring a lot of new members! We are seeing games that have never before reached the top charts as well as some returning games who haven’t been up there in a while!
Two Chinese Apps have reached the top downloads and hairdressing games seem to be trending.
Today we will look at a few strategies of some of these top games. Let’s see what pushed them to the top and how you can apply these skills to your own app!
Hair Challenge in Top 10 Games April
Hair Challenge is riding off the heels of High Heels so to speak. This game is very similar to the high heels game, and based on the similar styles of games and the correlation between hair, and heels as keywords, it is unsurprising that this game was able to achieve success with the ASO strategy of grabbing some High Heels users.
The game experienced very rapid growth in little time. Let’s take a look at the interesting reason for this.
This game is ranking organically for the keyword High Heels
They are also getting a good share of the Apple Search Ads results for the term. Project Makeover and High Heels are very different games and are not necessarily direct competitors with one another, however, the presence of both of these games in the top-of-the-game category has made for a fruitful pool of beauty-related keywords.
The screenshots from the game show that it is very similar in practice to high heels and this probably appeals to people who loved that game and are looking for something similar.
They even included the term “high heels” in their description! Though this does not directly contribute to search results, it does contribute to the term “High Heels” being considered relevant by Apple. Hats off to you Hair Challenge!
This is a very smart strategy on the part of the app marketing team. If you are wondering, “How do I market my app?”: this is a great example of looking at competitors and running with it.
Of course, you may not have the budget of a big mobile game studio at hand, and may not be able to push out a game in time for a trend, but this is also a good example of being aware of the market environment and seizing opportunities when they present themselves. You can definitely apply this quick thinking to your own app marketing strategy.
Paper Fold in Top 10 Games April
Paper Fold has also experienced some rapid growth and a steep climb in category rankings.
When we look at Paper Fold’s keywords, this is where things really get interesting. Bridge Race, is in their keywords, contributing to over 5 percent of their organic downloads.
So what is happening here? It is definitely normal to rank for some competitor keywords, but Paper Fold is not a race game, though it is hyper-casual it is, as the name suggests, a paper folding game. Bridge Race is also in the top three in the App Store, so let’s take a look at what’s going on there.
Bridge Race in Top 10 Games April
Once again we see an abrupt spike (not uncommon for these games). What else do we see? How did they become one of the best mobile games overnight?
It looks like they are ranking and receiving organic downloads from TWO of the other top games in the App Store.
Bridge is also a very strategic name as far as rankings go. Bridge Race is receiving over 4 percent of its organic downloads from this term as well. The card game bridge could potentially be searched often by bored people in the App Store, and it seems to have worked!
Bridge Race is also ranking for some of its other competitors’ names.
So What does this all mean?
Well, this is how trends in the app store tend to work. One or two apps will do something that gains a lot of traction. Clever apps will camouflage themselves to appear part of the same genre. Big publishers will literally release games to match that trend. So it goes. It is very important as an app marketer to be able to spot these opportunities quickly. You can jump on before they get oversaturated!
To follow along for yourself, sign up for a demo and happy app marketing!
