TikTok is an app that has managed to spread all over the world. The young and the old, the rich, and the poor, everyone seems to be enjoying making videos. The app also has some close competitors, such as Bigo Live which we have recently done an Ad Analysis on.
TikTok almost never loses its spot in the Top Charts and this was the case for November 2020 as well. The app was the 4th most downloaded app in the Apple App Store. Considering the popularity of the other apps on the list, we better appreciate the success of TikTok.
However, it is not always easy to satisfy a user base as big as TikTok has. For example, a close competitor Bigo Live receives lots of criticism in the app store reviews. Interestingly, the opposite is the case for TikTok. The app has been receiving such good reviews recently that it has an average rating of 4.78 out of 5.
Our Review Ratings tool allows us to get a better view of the situation. Since November 30, %90 percent of reviews were 5-star. Users seem to be really enjoying their experience in the app.
Even though many apps seem to give a lot of importance to user acquisition, they sometimes neglect user retention or user experience. TikTok proves to us one more time how important it is to hold on to your user base. The app has been spreading like wildfire and even those who are not remotely interested in using the app are very well aware of its existence.
While 42.2% of users are estimated to be from the US, we can see that the rest of the user base is almost evenly spread across the rest of the world.
With such a strong brand name and overwhelmingly positive reviews, it seems like TikTok will continue to be a part of our lives and a major player in the near future. If you want to learn how you can improve your user experience with MobileAction’s tools, schedule a demo with us today!
