Imagine you have a sum of money to invest, and you’re presented with several investment options. Naturally, you’d want to choose the option that maximizes your revenue.

The same principle applies to Apple Search Ads campaigns. You have a budget to spend, and your goal is to optimize campaign performance and achieve the best possible return on investment.

It’s crucial to allocate your budget smartly to ensure you get the most value.

But there’s also the other face of the medallion. Allocating your budget might be challenging. Here are some problems you may be facing:

  • Having No Time to Analyze Campaign Metrics: It’s essential to closely monitor your campaign metrics and performance to develop a sound budget strategy.
  • Having No Time for Manual Budget Adjustments: Managing budgets manually for multiple campaigns across different storefronts can be time-consuming.
  • Too Many Options for Growth: Apple Search Ads spans multiple storefronts, making it challenging to identify the most promising growth opportunities.
  • Balancing Performance and Budget Constraints: It is a delicate dance. Overspending can negatively impact your ROI, while underspending might lead to missed growth opportunities.‍

But what if there was a solution that could simplify your budget allocation process and help you drive higher conversions at lower costs?

We proudly announce the industry’s first tool for automated budget distribution between multiple campaigns: Budget Allocation. With this innovative tool, you can now optimize your Apple Search Ads campaigns with ease, efficiency, and confidence.

Budget Allocation: Your Path to Smarter Spending

With Budget Allocation, you can spend your budget wisely on your highest-potential campaigns and storefronts to increase your returns.

You can simply allocate your budget according to performance metrics with data-driven algorithms to achieve the best possible return without overspending. Here are 5 benefits of using Budget Allocation:

  1. You can effortlessly allocate your budget based on performance metrics. What does it mean? With Budget Allocation, your budget is distributed according to your campaign performance. There are a number of metrics taken into consideration to ensure the money is allocated to the right campaigns. The ultimate goal is to enhance your performance metrics and drive higher conversion rates.

  1. Making the right decisions for individual storefronts can be a game-changer, but it can also be time-consuming, requiring hours of observation and comparison. However, with Budget Allocation, you can seamlessly switch budget between storefronts and reallocate your budget to those that perform the best.
  2. Making the most of your budget is crucial.and It’s essential to use it wisely and avoid overspending. Budget Allocation ensures the ad spend stays within defined limits, preventing unnecessary expenses.
  3. One of the significant advantages of Budget Allocation is the time it saves for you. Instead of manual adjustments, the tool automates all your time consuming tasks, allowing you to dedicate more time to strategizing and optimizing your campaign structure.
  4. Tracking every performance metric related to your allocation activities is simplified with the graphic view. This feature makes it easy to compare and identify performance breakdowns, giving you a clear overview of your campaign’s performance.

How to Use Budget Allocation?

It only takes 4 easy steps to start turning Budget Allocation into your most powerful strategy.

  1. Select the campaigns you want to fine-tune for superior optimization.
  2. Indicate your daily budget for your budget pool.
  3. Let Budget Allocation distribute your budget , striving for the best possible outcome.
  4. Start optimizing with a single click and witness the results in real-time.‍

Ready to make the most of your budget? To learn more about how you can turn Budget Allocation into your greatest advantage, schedule a demo and let our experts guide you to success.