Today, I’m both excited and humbled to share a new chapter in the journey of MobileAction.
MobileAction has partnered with Skai’s (formerly Kenshoo) Apple Search Ads business unit, and welcomes the opportunity to engage with their current Apple Search Ads clients and customer success team. This has been in the works over the past few months, and I finally get to share this news with the mobile marketing community. This partnership represents a strategic enhancement to our services and offers substantial value to our customers and company.
When my partner, Yekta Ozcomert, and I founded MobileAction a decade ago, our goal was simple but ambitious: we wanted to help app developers and marketers succeed in an ever-competitive mobile landscape. Because, we saw firsthand how quickly the industry was evolving since the launch of the App Store and realized that developers needed more than just a tool—they needed a partner that would stand shoulder-to-shoulder with them. And, we want MobileAction to grow with its customers.
Back then, MobileAction was providing intelligence data on App Store Optimization, mobile advertising, and the mobile app market. We were one of the first entrants in the market and disrupted the ASO market.
In October 2016, Apple introduced Apple Search Ads, and we instantly knew it would reshape how apps reach their audience, similar to how Google Ads did for the web. We embraced the opportunity, created SearchAds.com and made it a core part of our platform. We viewed it as a natural extension of our intelligence platform and App Store Optimization products.
Over time, we built our Apple Search Ads solution to be the most powerful in the market—one that’s trusted by app creators of all sizes, from indie developers to global enterprises. MobileAction became the largest official Apple Search Ads partner in terms of both the amount of advertising spent and the number of apps that manage Apple Search Ads campaigns through campaign management platforms.
Skai has long been recognized as a pioneer in the digital marketing industry, with a deep expertise in optimizing advertising campaigns for global brands, especially in the omnichannel space. Their commitment to innovation and excellence has set industry benchmarks and inspired the entire industry.
The partnership with Skai’s Apple Search Ads business unit is about synergy and shared vision. Skai’s Apple Search Ads business unit is packed with seasoned app marketing experts and world-class brands that truly value strategic app marketing. By bringing their Apple Search Ads operations under the MobileAction umbrella, we’re not just growing in size—we’re growing in expertise, capability, and impact.
This transformational deal also cements our position as the largest Apple Search Ads partner in the world. That’s not just a statistic; it’s a statement of our commitment to innovate, to lead, and most importantly, to serve our customers at the highest level. Now, with Skai’s Apple Search Ads clients’ potential and the dedicated customer success team on board, we can deliver even more innovative solutions, deeper insights, enhanced value and professional support to anyone striving to grow their apps.
From day one, we made the choice to stay focused on real customer value. It hasn’t always been easy, but it’s allowed us to maintain the integrity of our vision and truly understand our users’ needs. That user-centric mindset is woven into every product we build, every update we roll out, and every conversation we have.
And now, as we integrate Skai’s Apple Search Ads business unit, we’ll continue that ethos: a relentless pursuit of innovation and genuine care for the developers and marketers who rely on us.
If you’re a current MobileAction user or coming to us from Skai (welcome aboard!), you can expect even more powerful solutions and a deeper bench of expertise to guide your Apple Search Ads strategy. Our expanded team is here to ensure a seamless experience—covering everything from onboarding to day-to-day campaign management—so you can focus on building and marketing world-class apps.
My co-founder, Yekta, often talks about how every big leap we’ve taken came from listening to our users and embracing new challenges with open arms. As we embark on this new chapter, we’re fueled by the same spirit of daring curiosity that launched MobileAction a decade ago.
This is a massive leap forward in our journey, and I’m grateful for everyone who has supported us along the way. With this move and bringing some of the industry’s brightest minds on board, we’re ready to set new benchmarks in app marketing and mobile user acquisition.
Thank you for being a part of our story—whether you’ve been with us since day one or you’re just discovering MobileAction now. It means the world to us that you trust us with your growth.
I can’t wait for you to see what we have planned next. Stay tuned for more updates.
Onward and upward,
Aykut Karaalioglu
Founder & CEO, MobileAction
