Launching a new app is hard enough; that’s why we believe that reliable, affordable data shouldn’t be another roadblock.

If you’ve ever opened a full-scale ASO tool and felt like they assume you already know what you’re doing or that you’re managing a massive portfolio, you’re not alone. But MobileAction’s new ASO Lite Plan flips that script.

ASO Lite puts pro-grade App Store Optimization (ASO) in your toolbox for the cost of two lattes—$15/month (or $12.50/month on annual plans).

 Whether you’re launching your first app or handling growth solo as an indie developer, ASO Lite gives you just what you need to get started. Get the insights you need to validate ideas, monitor visibility, and outrank competitors—without all the clutter and learning curve that slows early-stage teams down.

You still get access to MobileAction’s trusted tech in an approachable, streamlined, and lean way for your team and project.

Let’s look at what’s inside, how it scales with you as you grow, and why we built it.

Why we created ASO Lite

In his previous blog post, our Co-Founder and COO, Yekta Ozcomert, shared our commitment to customer-first product development. He talked about how we’re committed to “democratizing ASO” and “giving everyone from indie developers to large-scale publishers the organic search insights and tools they need to stay competitive”.

Not every app has 20-30 people on marketing teams or an enterprise-level budget obviously. And they don’t need it after all. 

Indie developers and leaner teams run dozens of experiments every month with AI-generated MVPs, no-code side projects, detecting new keywords to ride a new trend, fresh creatives, you name it. And they want to keep things that way. However, many delay investing in ASO or try to patch together free tools that fall short of their needs.

ASO Lite is here to fix that; a lightweight, focused package that gives you the core capabilities and tools you need to start growing. Nothing more, nothing less.

You need fast feedback loops and credible market signals, not an enterprise contract. So, it’s built for you to:

  • Do keyword research and detect trends to inspire your new app idea
  • Improve your organic ranking
  • Track progress
  • And make informed decisions about your visibility

Designed for an experimental workflow, ASO Lite plugs straight into your build-evaluate-learn cycle, letting you move as fast as your code pushes by allowing you to ideate, implement, measure, and iterate.

Perfect for indie developers and small teams

With ASO Lite Plan, you can track up to 3 apps, analyze 3 competitors per app, and access 3 months of historical data combined from both the App Store and Google Play Store, all under a single seat. That’s more than enough to get serious about your ASO without getting lost in complexity.

From keyword discovery to metadata analysis and review insights, you’ll be able to:

  • Discover high-potential keywords with AI-powered suggestions, search volume, and difficulty scores
  • Track up to 25 keywords and monitor where you rank in real-time
  • Research competitors’ metadata strategies and spot opportunities to stand out
  • Preview app store pages and explore taxonomy details to better position your app
  • Analyze user reviews and ratings to understand user sentiment and areas for improvement

You’ll have all the key data to begin optimizing your app’s visibility, even if you’re new to ASO. Plus, you’ll always have access to our help center and live chat support so that you won’t be navigating alone, even if you’re starting.

And when you’re ready to scale? Upgrade to a bigger plan that suits your needs with one click as your app turns into a fully fledged business.

Start optimizing for just $15

If you’re ready to take ASO seriously but don’t want to overpay or overcomplicate things, ASO Lite is your starting point. Ship, learn, and climb the charts—without blowing the budget.

Start your 7-day free trial of ASO Lite today. If it’s not the right fit, cancel anytime or explore more ASO plans on our pricing page!