As always, the United States elections brought along a lot of controversies this year. Particularly the Republicans thought that they were getting censored on social media. Both Facebook and Twitter have been accused of banning certain kinds of opinions on their platforms, according to an article published in USA Today. In case you missed it, you should check out our post about the increase of negative reviews on Facebook. Users who have been frustrated with these censors appear to be switching to Parler, an app that claims to be totally unbiased.
The social media app Parler was already ranking high in the news Category prior to the elections. But with our Category Rankings feature, we can see that after the elections the app increased its popularity so much that it reached first place in the overall category as well. It would not be wrong to assume that many of these users came from platforms such as Facebook or Twitter.
When we look at Parler’s ASO Report, we can see that they are ranking first on 41 keywords and have a Visibility Score of 85, which is respectable. Taking a closer look at the keywords that they are ranking on, words such as ‘“Unbiased” or “Bipartisan” draw our attention as indicators of a frustrated group of people who have migrated to this app in order to freely express their opinions.
Through our keyword intelligence tool, we can view that most of the organic downloads of the app came from its brand keyword or variations from it. This shows us that people are actively searching for Parler to download and use it.
One of our most fun to use tools, Most Mentioned Keywords Analysis, further supports our argument.
Some of the most popular keywords in positive reviews are “Free Speech” and “Twitter”. Time will show us whether or not Parler will be able to hold on to these new enthusiastic users.
In an industry such as the App Markets where competition is fierce, it is not good business to frustrate your user base. It is not up to us to determine whether the alleged claims against Facebook and Twitter are real or not. But once again we are proven that one company’s losses can easily become another’s gain.
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