Goodbye 2024, hello new opportunities, new challenges, and new products!
Our previous blog post covered our fresh branding and positioning and MobileAction updates of 2024. With our all-inclusive set of products, we want to continue being the only go-to source for your mobile user acquisition efforts.
With better data insights and simpler workflows, we’re happy to offer tools that expand what you can do in mobile marketing. Now, let’s take a look at how our product variety expanded in line with our new positioning.
2024: A year of change at MobileAction
Our suite of products is redesigned to cover every aspect of user acquisition for apps and games, making sure that you have what you need, from ASO intelligence to paid marketing insights and ad creative intelligence to elevate your mobile apps.
SearchAds.com by MobileAction launches of 2024
Automations got more advanced and became multi-layered
With Automations 2.0, campaign management has a new meaning for our users. Featuring multi-layered automations that span keywords, ad groups, and campaigns, this tool builds on an extensive background analysis to move beyond basic automation. Simply select your objectives and set up your rules according to your needs, and Automations 2.0 does the rest, turning data into impactful actions.
Automations incorporate conditional logic and advanced triggers to simplify complex campaign workflows. In additions to the updates on how you can build automations, we’ve introduced 20+ new templates tailored for various scenarios, such as audience segmentation, budget allocation, and campaign optimization. These templates provide quick-start solutions, enabling users to launch high-performing campaigns without starting from scratch.
Our motivation: Managing all your campaigns individually, checking them regularly, and deciding what actions should be taken for each is complex. Especially considering you will have various campaigns. The Automations tool is designed to simplify your campaign management. It offers over 20 templates and the ability to automate decisions based on specific campaign conditions. It’s all about making your life easier and your campaigns more successful.
Brand new Ads Manager
Ads Manager is where the magic happens. It serves as the central hub for managing all aspects of your campaigns, from building reports to taking decisive actions. To provide a smoother experience, we’ve upgraded Ads Manager with several powerful features:
- The compare option allows the users to analyze campaigns side by side for better decision-making.
- Bulk editing capability saves time by allowing users to update multiple campaigns at once and ensures consistency.
- Data limitation removal provides unlimited data access to get deeper insights.
- Total summary and chart placement improvements in enhanced views allow users to view data more intuitively, encouraging better comprehension of performance metrics.
Our motivation: Our ongoing commitment to enhancing your Apple Search Ads campaign management is driven by the need to respond effectively to our clients’ feedback. By continually improving Ads Manager, we aim to simplify the data management experience.
Co-pilot
With its intelligent campaign automation and optimization features, we intended to make Co-pilot as an Apple Search Ads optimization center. Its dashboard, Spotlight, consolidates the core functionalities of SearchAds.com into a single interface, providing actionable insights for immediate campaign modifications.
Co-pilot simplifies the complexities of managing Apple Search Ads campaigns, from assessing your app’s marketing performance to creating campaigns, optimizing bids, and allocating budgets. It offers targeted recommendations on budget distribution, bidding strategies, and keyword adjustments. Co-pilot acts more like your strategic partner, helping you optimize your campaigns as quickly as possible.
Our motivation: Managing numerous campaign groups can be overwhelming and confusing, making it difficult to pinpoint areas needing optimization. Co-pilot tells what needs to be done in which campaigns, gives you the tools to achieve your goals and gives a snapshot of performance to let you strategize more confidently.
Advanced smart bidding
We also launched some game-changing updates to help you upgrade your bidding strategies. Smart Bidding was first built for achieving bid optimization goals quicker, utilizing Apple Search Ads data, mobile measurement partner (MMP) goals, keyword benchmarks, seasonality, and keyword segmentation for optimized results, and adjusting bids uniquely for each keyword based on its potential, competition, and traffic patterns.
With the Smart Bidding redesign, we introduced stronger algorithms and a better interface to simplify bid management. Because Smart Bidding uses complex algorithms to automatically adjust bids based on performance goals—CPA, CPI, CPG, and ROAS—you can optimize both your ad spend and your return on investment. This tool allows your bids to be competitive while integrating seamlessly with your overall campaign management strategy.
Our motivation: Managing multiple Apple Search Ads campaigns requires not only regular monitoring but also strategic decision-making tailored to each campaign’s unique needs. With the diversity and scale of campaigns, achieving optimal performance can be tough. Designed to automate and refine the bidding process, Smart Bidding handles the complexities, allowing for enhanced performance. Our goal was to elevate your campaign results further and ensure you’re reaching your targets.
Advanced budget allocation
Budget Allocation is a new addition to the smart tools of SearchAds.com by MobileAction. This tool ensures you have full control over your budget while maximizing your returns. It performs exceptionally well for eliminating over and underspending and for when thorough budget supervision and steady pace are required.
It guarantees that ad spend is distributed to campaigns in the allocation group and keywords that yield the best results, increasing your return on investment.
Our motivation: Managing your marketing budget is more crucial than ever. Budget Allocation is designed to empower app marketers by providing advanced control over their ad spend, ensuring that every dollar is strategically placed for maximum impact.
MobileAction launches of 2024
It’s our mission to arm app marketers and developers with the most advanced tools and products, which inspired a year of game-changing releases and impactful innovations. Since accurate data is more important than ever, we worked on bringing the solutions to ease app store optimization, reporting, analysis and strategy building for app marketers and user acquisition managers.
Compass
This year, we completed Compass, a product that embodies our holistic paid and organic user acquisition vision, and launched the latest addition; Impact. We should cover all 3 tools in Compass; Explore, Trace and Impact to really understand how this product enables a unified approach.
Through Compass, you begin your journey with Explore, which offers a deep dive into app and market dynamics, revealing why certain apps succeed or fail. This tool provides insights into competitor strategies and market trends, helping you tailor your approach for maximum performance.
Then, Trace provides a full view of all your user acquisition activities, tracking both organic and paid efforts. Leveraging AI, Trace highlights significant trends and changes, offering real-time insights that enable quick, informed adjustments to your strategy.
After implementing your strategies, you can turn to Impact to evaluate performance. Impact compares your app’s performance before and after your optimizations, identifying successful tactics and improvement areas to refine your approach continually.
Compass provides an all-together framework for navigating the complexities of app marketing, ensuring you’re equipped to adapt and succeed in the competitive app landscape.
Our motivation: Responding to app marketers’ demands for a holistic perspective, we developed the Compass suite to provide a full view without the need to switch between different tools. Compass enables you to understand the outcomes of your actions and reflect on strategic results.
App and game taxonomy
App & Game Taxonomy has been one of our most requested features, and as the most customer-centric tool on the market, we prioritize delivering on our customers’ needs swiftly. Staying true to our commitment, we launched App and Game Taxonomy in 2024.
This feature simplifies navigation and categorization of apps and games, making market research and competitive analysis more accessible and efficient.
Our motivation: Many app marketers face challenges using traditional app store categories today. These categories often fail to capture the dynamic features and capabilities of modern apps and games. And this gap can make it challenging to identify competitors, track trends, and uncover growth opportunities. To address these challenges, we introduced App & Game Taxonomy.
Interactive tables
We switched on a new degree of personalization and flexibility with our interactive tables while exploring data. The purpose of interactive tables is to maximize your experience with data management and analysis. To improve your workflow, tables include multi-column sorting, advanced filtering, and smooth CSV and Excel export features. Designed with performance in mind, these tables rapidly load even large datasets, ensuring that you can work without compromising on speed or detail.
Our motivation: Interactive tables are designed to provide the flexibility, time savings, and enhanced capabilities needed to extract actionable insights from complex datasets. Recognizing that every business has unique goals and varying data priorities, we introduced customizable options to ensure the tables adapt to your specific needs.
Chart annotations
Marketing never operates on a single dashboard. From offline marketing activities to the influence of social media, various elements contribute to the bigger picture. That’s why we introduced Chart Annotations—a feature designed to add context and enable direct commentary on visual data.
Now, your team can highlight major trends and important events and share your notes to facilitate collaboration. In addition to improving collaboration, you no longer have to take notes on different platforms; you can also add private notes and see all marketing activities in one place, as well as the reasons for declines and increases, thanks to Chart Annotations.
Our motivation: We created Chart Annotations to ensure alignment among team members when reviewing campaigns and to enhance overall productivity and marketing synergy. This feature strengthens communication between teams, facilitating seamless collaboration. It also simplifies reporting, helping teams better interpret the outcomes of their strategies.
Upgraded reporting
With the launch of custom PDF reports, a whole new dimension opened up in reporting capabilities we provide. The upgraded reporting allows you to create custom reports with your branding and metrics and dive deep into performance for analyses that are perfect for sharing progress.
Our motivation: Reporting is crucial, and we know how much it could take to complete one seasonal reporting to present in any use. To ease the process and create custom, appealing reports in no time, we have worked on MobileAction’s reporting skills. Based on your preference, now you can create reports based on customizable tables and analysis in PDF or CSV format without making any extra efforts.
Looking ahead
As we look ahead to 2025, our vision remains clear: to empower mobile marketers with a comprehensive platform that simplifies app growth and drives measurable success.
On the SearchAds.com by MobileAction side, we are dedicated to delivering seamless, one-click optimization and campaign management tools that align effortlessly with target KPIs. Our goal is to provide solutions that are both reliable and intuitive, requiring minimal effort while maximizing usability.
Our current tools already equip users with the features they need to manage, monitor, and optimize campaigns effectively. These include advanced automations, powerful discovery tools, and smart tools for everyday tasks. In 2025, we will expand on these capabilities with key innovations:
- Smart Bidding will become even more precise, introducing features like brand protection and advanced optimizations tailored to custom goals.
- Budget Allocation will support lower-funnel strategies, dynamically prioritizing high-value campaigns while offering scale-up options.
- CPP A/B testing will streamline strategy validation.
- Advanced filters will deliver actionable insights with seamless integration into automations and notifications.
For the MobileAction platform, our focus is on delivering powerful solutions across App Store Optimization, Market Intelligence, CPP Intelligence, Ad Intelligence, and Search Ads Intelligence. These tools are designed to align with business objectives, enhance workflows, and ensure unmatched reliability.
As a customer-first, innovation-driven company, we remain committed to developing intuitive, cutting-edge features that inspire confidence, unlock new opportunities, and fuel excellence in mobile marketing. Our mission is to build tools that help our users thrive in an ever-evolving mobile app space.
Thank you for being a part of 2024, and stay tuned for the exciting innovations we have in store for 2025!
