New Downloads (Total) is a comprehensive metric that combines first-time app installations driven by both tap-through and view-through activities. This metric provides a holistic view of all new user acquisitions generated by a mobile advertising campaign, regardless of whether the user directly interacted with the ad (tapped or clicked) or simply viewed the ad without taking any action.
Key Points:
- Combines new, first-time downloads from both direct taps/clicks and indirect views
- Gives a complete picture of the total new app installations driven by the advertising
- Measures the overall impact of the advertising campaign on acquiring new users
- Allows for better evaluation of the campaign’s effectiveness in new user acquisition
- Provides a more accurate representation of the advertising’s true impact on new app downloads
- Complements other install metrics like redownloads and overall Installs (Total)
By tracking New Downloads (Total), mobile app marketers can gain a complete understanding of the full scope of their advertising’s influence on acquiring new users. This metric is crucial for evaluating the success of user acquisition strategies and making informed decisions about future marketing efforts on Apple Search Ads.
