We are pleased to announce that now you can automate your Apple Search Ads campaigns based on organic rankings and impression share.
As known, Apple Search Ads and ASO complement each other.
Apple Search Ads campaigns help you increase your organic ranking by increasing your brand authority.
Likewise, you can win auctions with lower bids for keywords you organically rank at the top because your organic rankings reflect your app’s relevance to that keyword.
Here are a few new automation ideas you can try:
- If the organic ranking of X is better than the 5th, increase the bid by 10%.
- Since top 5 rankings mean higher relevance, you’ll probably get impression shares with lower CPAs.
- Increase the bid by 5% if the impression share is less than 10%.
- You can use this for popular keywords for which you don’t have enough impression share. This will increase your impression shares and drive traffic to your product pages.
With new automation rules, you can:
- Shift your budget to well-performing ad groups and boost ROAS
- Unite ASO and Apple Search Ads strategies to maximize app growth
- Eliminate waste by taking automatic actions for under-performing keywords
Sign up free or schedule a demo with our experts to learn more about how you can optimize your Apple Search Ads campaign management.
