We are excited to announce that you can now view all of your goals in one place, with Multiple Goal Selection! Compare your goals’ performance and make informed decisions with ease to optimize your UA funnel.
We know that you are as excited about this feature as we are. Before diving in, let’s highlight the benefits you’ll get one more time.
- Simplicity and convenience
One of the biggest pain points for UA managers is having to juggle multiple goals and analyze separate performance data. ‘Multiple Goal Selection’ simplifies the process by allowing you to see all of your goals in one place, saving you time and effort.
- A better understanding of user behavior
By providing a comprehensive view of your goals, ‘Multiple Goal Selection’ can help you understand how users are engaging with your app. You can leverage this information in future marketing strategies and make your campaigns more effective.
- Improved ROI
By giving you a better understanding of your UA funnel, you can easily identify strengths and weaknesses to optimize your campaigns and ultimately improve your return on investment. You’ll be able to reach your goals more quickly and efficiently.
How Was It Before
Campaigns can have different in-app events creating revenue for the app at different levels. Considering the multi-level funnels in the app marketing campaigns, there can be dozens of different goals for a campaign.
And, you had to juggle between your goals to track your performance. Now that’s gone. You can overview all your goals in one place.
Here are some of the valuable data metrics you will see;
Tap-through Rate (TTR)
This metric gives insight into the effectiveness of a campaign. It refers to the percentage of users who tap on the campaign creative, compared to the total number of impressions the campaign received. While using this data, you can analyze how much engagement your campaign gets. It indicates how many users are actually taking the desired action of tapping into the campaign and ending up on your product page.
Conversion Rate (CR)
This metric tells you the percentage of the campaign’s taps to its installs. It indicates the rate at that the funnel created with the specific campaign ended with downloading the app users.
Cost-per-acquisition (CPA)
This metric is designed to measure the cost of acquiring one conversion by a campaign. Apple-provided CPA data takes the number of downloads that happened as a result of a campaign and calculates the data based on that. It won’t give any further information about how the process continued. By checking this metric, UA managers can make informed decisions about how to allocate their campaign budgets and optimize their campaign profitability.
Cost-per-Install (CPI)
The CPI metric tells the cost of acquiring a new user who installs your app as a result of your campaign. Unlike CPA, this metric will track one step further and take the number of users who entered the app at least once after downloading it. MMP-provided CPI metric gives you insights into campaign efficiency. Moreover, by comparing the CPI values of different campaigns, you can decide which campaigns are providing the higher return on investment.
Cost-per-Goal (CPG)
This metric calculates the cost of achieving a designated goal with your campaign. You can use this metric to compare different campaigns created with the same goal and see which worked better for your app.
By using these metrics listed above, UA managers will have a general idea about how well their campaign strategies performed. However, campaigns can have different in-app events creating revenue for the app at different levels. Considering the multi-level funnels in the app marketing campaigns, there can be dozens of different goals for a campaign. This is where Multiple Goal Selection comes into the big picture.
While using Multiple Goal Selection, you can observe additional metrics related to your designated goals and showcase them in the same table where your main metrics are stated. Imagine you will make comparisons between your goals, and make decisions about their performance of them both individually and in relation to each other. It will take so much time and be definitely confusing. Multiple Goal Selection, on the other hand, will help you to save lots of time and effort just by not switching between different datasets and showing all the data you needed on one screen.
How To Use Multiple Goal Selection
Of course, you can have many more goals than two and compare as many as you want in a table with Multiple Goal Selection. But let’s say you have two goals for your campaign: Registered Users and First Time Deposits. To add these goals as a metric to your table follow the instructions below.
Click the edit column to select which goals, and metrics you want to showcase in the table
Select custom columns, add which metrics you want then click apply
The data from both goals are gathered in the same table.
Consolidate all goals in one place, and start improving your understanding of user behavior and leading to improved ROI.
Sign up now to start saving both time and effort, and reach your goals more efficiently with Multiple Goal Selection.
