Monitoring your keyword performance in Apple Search Ads is crucial for running successful campaigns. When running ads on hundreds of keywords, it can be difficult to accurately evaluate your true performance. Underperforming search terms can quickly eat up your budget and prevent you from scaling your campaigns.
With SearchAds.com’s Search Term Efficiency Report, you can instantly understand if you are making the most out of your budget and make smarter decisions to scale your campaigns profitably.
Rather than trying to make sense of your search terms manually on a spreadsheet, you can instantly get a snapshot of your overall performance. Search Term Efficiency will analyze all of your search terms and send a report directly to your inbox.
Analyze Your Paid Keyword Performance in Seconds!
Let’s go over what each column means.
- Install range refers to the number of installs the search term received.
- Count of Search Terms refers to how many search terms are in a particular install range.
- Percentage of Terms refers to the ratio of search terms that are in the particular install range.
- Installs refer to the total install number generated by the search terms in the install range.
- CPA is the average Cost-Per Acquisition for the search terms in a given range.
- USD Spend shows how much money was spent on these keywords.
- Percentage of Spend shows the ratio of your spending for these install ranges.
The second table shows your 5 worst-performing search terms. With this data, User Acquisition Managers can easily spot search terms that are actually a waste of money and take action. Since these search terms aren’t bringing installs or resulting in higher than intended costs, you can add them as negative keywords. This way, you won’t be wasting your budget on search terms that perform poorly.
Get an analysis of your Search Term Performance to start improving your ROAS in Apple Search Ads today: Claim Your Free Report!
