The Volume metric offers valuable insights into an app’s discoverability through organic search. It tracks and represents an app’s relative performance for targeted keywords over time.
Some key things marketers can learn from monitoring Volume include:
– Benchmarking keywords that consistently drive high search traffic volumes
– Identifying terms where scores are declining, signaling the need for optimization
– Catching abrupt drops that may result from algorithm updates or new competitors
– Analyzing seasonality and correlation with events that impact search patterns
– Comparing scores internationally to optimize localization strategies
By continuously tracking Volume fluctuations, app marketers gain insights into user intent and searchability. This informs content, feature and promotion adjustments that can increase organic discovery and downloads over the long run. It’s a leading indicator of what’s working or declining in search strategy.
