The above chart shows the Top 10 Diet Apps Worldwide in February 2020 for the App Store, Google Play Store, and both stores combined. The apps are sorted based on their download numbers. And while deciding whether they’re diet oriented or not, their purpose of usage has been taken into account. The list contains apps that help track intermittent fasting, which has become popular in the past years, and have food tracking as their main feature.
HealthifyMe is the most downloaded app of Google Play Store. Because it has a very high download estimate from Google Play store alone, it again got crowned first place in the overall section as well.
MyFitnessPal followed closely at second place with a download estimation of 1.2 million downloads from both stores combined. It is the most downloaded in the App Store and came at 3rd place in Google Play Store. To see how MyFitnessPal managed to be so popular in both stores and overall we can take a closer look at its ASO figures.
MyFitnessPal’s Keyword Strategy for organic downloads
The table above is from the Keyword Intelligence feature of MobileAction’s ASO Intelligence product. The percentages represent how much organic downloads have come from each keyword for MyFitnessPal.
MyFitnessPal has a strong brand name, and it gets around 33.9% of its downloads from all variations of its brand name. This also tells us that users who download MyFitnessPal from the Google Play Store come with the clear intention of wanting to search for and download it.
MyFitnessPal gets the majority of its downloads from its brand keyword. Yet, it also gets some downloads from its competitors’ brand keywords such as “noom”, “fitbit”, “lifesum”, etc. This is something apps often do with their strategies and it is also how MyFitnessPal got crowned first place in the App Store.
As seen in the table above, MyFitnessPal has gotten 10.88% of its organic downloads from targeting other brand names as their keywords and even ranking at second or third for some of them.
This is a high number when we keep in mind that these apps are also strong in competition for these keywords. If you would like to see more keywords and what percentage of organic download they bring, you can download these data as converted to CVS format easily from our ASO Intelligence product.
All the download data is sourced using our Market Intelligence product. In addition to the download data, our users can see revenue estimates, Daily Active Users (DAU), Monthly Active Users (MAU), and Audience Geography. We offer this data in our Market Intelligence Plan.
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