Millions of mobile apps and games are available in the App Store and Google Play Store. And, quite frankly, it was always like that. However, the competition has become very fierce lately, and it’s clear that the mobile app industry is more diverse today than ever before.
MobileAction has been the go-to platform for App Store Optimization (ASO) intelligence for the past decade, helping thousands of apps climb the charts and achieve global and local visibility in the app stores.
Now, starting 2025, we will take things to the next level.
We’ve been in space long enough to know this journey isn’t just for the giants—it’s for the dreamers, the up-and-comers, and anyone with a spark of innovation. We believe that app store optimization should be within reach for every developer, not just the established heavyweights. So, we want them to have a fair shot at competing. After all, today’s new apps can become tomorrow’s most prominent players, and it’s our mission to give back to the mobile app community by supporting these growth stories every step of the way.
On February 19, 2025, MobileAction will introduce a brand new ASO Intelligence module with two ASO packages to the market— crafted for all sizes of apps and developers in the community. With an updated interface, powerful tools, and flexible pricing plans, organic growth in the app marketplace will be more accessible than ever before. Whether you’re an indie developer or a rapidly growing team, this is the solution you’ve been waiting for.
And that’s only the beginning: more packages are on the way to ensure that no matter where you are on your mobile app growth journey, you can team up with MobileAction and push your app to new heights. We love helping our clients grow, sharing their wins, and crafting success stories together.
What’s new?
MobileAction’s ASO Intelligence module comes with smarter tools and a fresh look. Here are some of the major changes you’ll notice:
- New Side Menu: The revamped side menu streamlines navigation by organizing tools into distinct sections: ASO, Ad Intelligence, Search Ads, and Market Intelligence. The ASO Intelligence section is now divided into three core areas: Metadata, Keywords, and Performance. This structure helps users effortlessly identify growth opportunities in the Keyword section, update their metadata, and monitor performance—all in one place.
- ASO Overview: With an all-in-one view of metadata and competitive insights, you can gain a comprehensive understanding of your app’s competition. You can easily spot areas for improvement and opportunities for growth.
- Keyword Tracking: Research and tracking are now integrated into a single place, making it easier than ever for app owners to discover new keyword opportunities and improve their app’s visibility.
- Keyword Inspector: Explore and analyze keywords more effectively on a single page that combines research and tracking tools. Key metrics like volume, difficulty, organic impression share, and search ads impression share are displayed for actionable insights. Use the performance comparison feature to compare keywords side by side and refine your strategy.
- Localization Tools: Easily expand your app’s global reach with powerful localization insights that help you maximize visibility across different geographies.
- App Update Timeline: Track every app update with improved clarity and detail. Stay ahead of the competition by monitoring changes and their impact on your app’s performance.
This won’t be it; obviously, more product advancements are on the way. While introducing additional packages to reach more community members, we’ll also release further product updates to satisfy our users.
Flexible plans for every need
We understand that every app journey is unique. That’s why we’re introducing three powerful packages:
- Basic Plan ($69/month) – Perfect for those starting their ASO journey.
- Pro Plan ($239/month) – Built for growing teams ready to scale.
- Enterprise Plan (Custom Pricing) – Comprehensive tools for organizations with big ambitions.
Enjoy monthly or yearly billing options, with two months free on annual subscriptions. There are no hidden fees. Start anytime with the right plan, and upgrade to fit your growing needs anytime you want. You’re in complete control.
Special offer for our freemium users for smooth transition
We’ve loved having so many freemium users onboard during the last two years, and we want to make your transition as seamless as possible. That’s why we’re offering our current free ASO Intelligence users an exclusive discount!
Here’s how it works:
- After the launch on February 19, 2025, a special offer will be available within the product in your Account Settings.
- In case you missed it, we’ve also designed a dedicated landing page where you can join the waitlist to receive a notification once our new module is available for everyone.
This special deal will be available for you 30 days after the release of the new version.
Why choose MobileAction?
For over a decade, MobileAction has been synonymous with excellence in ASO intelligence and mobile user acquisition. Trusted by over 5,000 companies worldwide—including Meta, Square, Adidas, Crypto.com, Credit Karma, and Scopely—MobileAction has been the choice of chart-topping apps by consistently delivering cutting-edge tools that drive measurable results.
MobileAction offers one platform that replaces the need for multiple tools by integrating solutions that blend paid and organic strategies under one umbrella. Audited by Prescient Assurance, SOC2 and GDPR compliant, MobileAction ensures the highest data protection standards, giving you the confidence to grow your app securely.
With this launch, our commitment remains the same: to provide actionable insights that help apps succeed. MobileAction will be doubling down on its mission to democratize ASO intelligence and make app success achievable for all.
Join the waitlist today!
Whether you’re a seasoned ASO expert or an indie developer that’s just starting their app journey, MobileAction’s new ASO packages are built to scale with you. Join the waitlist now to take advantage of our 7-day free trial to explore the tools that have powered industry leaders for more than ten years on February 19th. It’s time to make your app captivate audiences worldwide!
Stay tuned for more, and join us in shaping the future of app store optimization!
