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Looking for a SplitMetrics alternative?

Meet the best Apple Ads campaign management platform.

Trusted by 5,000+ mobile app and game companies around the world

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g2 rating stars
g2 rating stars

"The platform is really user-friendly and if you're stuck either with the platform, the features or how to integrate it with different apps, the colleagues are eager to help you. I use it every day regarding my job and needless to say it gives me ease and saves a lot of time. "

Eszter F.
Eszter F.
Senior PPC Executive
Rated on G2
g2 rating stars
g2 rating stars

"MobileAction understands mobile performance marketing and works closely with you to achieve goals. The account management and support are fantastic. They are always willing to jump on calls and align with the strategy and goals that you are trying to achieve."

Iain R.
Iain R.
Head of Performance Marketing
Rated on G2
g2 rating stars
g2 rating stars

"A game-changer for efficient Apple Ads campaign management with automations and insight. I’ve used bid adjustment rules based on keyword performance, dayparting, and email notifications to help spot new keyword opportunities. The level of support and the team’s willingness to improve demonstrate a strong future for this platform!"

Anna K.
Anna K.
Co-Founder
Rated on G2
g2 rating stars
g2 rating stars

"After exploring other options, we decided to switch to MobileAction last year. The transition was smooth, and their onboarding process was super thorough. We connected our MMP and started optimizing UA right away. Their hands-on support throughout the process made a huge difference for us."

Merve K.
Merve K.
App Acquisition Manager
Rated on G2
g2 rating stars
g2 rating stars

"Ease of use, ease of integration,and customer support. "

Maxim S.
Maxim S.
Growth Marketing Manager
Rated on G2
g2 rating stars
g2 rating stars

"The team is super helpful and responds to any issue I have really quickly. It's like having an extra Apple team at your disposal."

Tim S.
Tim S.
Director of User Acquisition
Rated on G2
g2 rating stars
g2 rating stars

"Seamless integration, a continually updated interface, and innovative features make MobileAction a standout tool. The team provides exceptional support, addressing every question with care. We’re delighted with the service so far and highly recommend it!"

Bunyamin G.
Bunyamin G.
Head of Product
Rated on G2
g2 rating stars
g2 rating stars

"MobileAction's automation features are fantastic; I can easily set up keyword SOV and performance KPIs, streamlining my ad management."

Deniz D.
Deniz D.
Sr. Growth Specialist
Rated on G2
g2 rating stars
g2 rating stars

"MobileAction is an excellent tool for creative analysis! Its in-depth ad intelligence lets us uncover top-performing creatives and monitor competitors’ strategies with ease."

Matt K.
Matt K.
Sr. Marketing Manager
Rated on G2
g2 rating stars
g2 rating stars

"Essential tool for us because having one product on which we can do ASO + Apple Ads allows us to have just one contract versus two."

Sara S.
Sara S.
Sr. Global Marketing Manager
Rated on G2

Gain the MobileAction advantage

A Unified Platform
A Unified Platform

MobileAction is the go-to partner for all things user acquisition, offering insights and solutions for both organic and paid app growth efforts.

Data on Players Dominating the Ad Ecosystem
Data on Players Dominating the Ad Ecosystem

Analyze creatives and ad networks using advanced filters. Identify top-performing content, distribution, and optimize based on impressions and clicks.

Unique Market Insights
Unique Market Insights

Access app or publisher estimates for downloads and revenue. Analyze metrics, explore market data, track trends, and understand category dynamics for informed decisions.

What sets MobileAction apart

Feature
MobileAction
SplitMetrics
Advanced rule-based automations
Custom product pages data
Keyword discovery tools
Portfolio bidding for CPA and ROAS campaign/ad group optimization
Competitive data on 4 ad placements
Editing campaign budgets, countries, and types in bulk
Creating and managing custom product pages
Portfolio bidding for Cost per Goal campaign/ad group optimization
Budget allocation for top-of-the-funnel optimization
Scheduled reports
Timezone selection
Event time selection for automations and bid groups
Scheduled bids
Custom product pages A/B testing
Pivot table campaign grouping
Paid and organic competitive analysis dashboard
Ad creative data for 45+ ad networks and DSPs
Market intelligence on app downloads and revenue
Data of 6M+ keywords

Rated best in class on G2 by app marketers and developers

“Working with dedicated Client Partners and Growth Managers who are perfectly aware of our business goals and make sure that we’re following the best possible Apple Ads strategy that aligns with those goals and using SearchAds.com, we increased our monthly Apple Ads spend by %800 while meeting our ROAS goals and minimizing manual effort.”
CantuÄź SugĂĽn
CantuÄź SugĂĽn
Marketing Team Lead
Read the Full Success Story
“If you are looking for a tool to understand post-install performance for your app better, SearchAds.com is the answer. It has been a game-changer in how we optimize our Apple Ads campaigns.”
Nicholas Rusch
Nicholas Rusch
Paid Marketing Manager
Read the Full Success Story
“Given the remarkable results and our direct experience, we genuinely endorse both products. They brought a significant improvement in our performances and sparked a shift in our strategy. What makes it even more special is the continuous support we have received, making the entire experience even more worthwhile. Looking forward, the platform’s role in user acquisition and performance tracking will be key in optimizing our strategies for sustained growth. The positive collaboration with MobileAction’s team further reinforces its significance as a strategic partner in our ongoing success.”
Eszter Fedor
Eszter Fedor
Senior PPC Executive
Read the Full Success Story
“SearchAds.com can track the competitor’s bidding keywords and manage our campaign on Automation Rule. We felt like hiring a new Apple Ads marketer!”
Jams Kim
Jams Kim
Chief Executive Officer
Read the Full Success Story
"When it comes to SearchAds.com’s capabilities, you are only limited by your imagination. SearchAds.com makes it easy for me to automate bids on a regular basis which would take hours to do manually. The team has been able to provide quick responses, opportunities, and automations to match my thought processes. I highly recommend MobileAction to any app marketer looking to scale their growth across various geos, languages, and apps."
Sara San Antonio
Sara San Antonio
Senior Global Mobile Marketing Manager
Read the Full Success Story
“Working with MobileAction has changed the way we approach our projects. It’s not just about the time saved; it’s about how the insights we gain help us think bigger and create better. This tool has become indispensable for staying ahead in a competitive market.”
Philip Levin
Philip Levin
Creative Director
Read the Full Success Story
“Using MobileAction’s Ad Intelligence, we were able to differentiate our ad creatives and managed to decrease our CPI by 18 – 36% in our target countries while increasing CTRs & CRs.”
Mert Çamur
Mert Çamur
Senior Performance Marketing Manager
Read the Full Success Story
"MobileAction’s tools enabled us to not only save time but also gain deeper insights into our ad performance. The ability to track custom events and metrics in real time has been a game-changer for our optimization efforts. What really sets MobileAction apart, though, is how responsive they are to our feedback. Whenever we request changes in the interface or report a bug, their turnaround time for implementation is impressively fast. This level of service gives us confidence that we’re not just using a platform but partnering with a team that truly cares about our success."
David Sramek
David Sramek
Online Marketing Team Leader
Read the Full Success Story
“SearchAds.com’s Smart Automation Rules helped us safely scale our spend in Apple Ads by 168% with a 58% uplift in incremental installs in a month. Using the keyword tools of MobileAction was also a great boost to our growth with Apple Ads.”
Jhonatan Mora
Jhonatan Mora
Head of Global SEM
Read the Full Success Story
“Before we began our journey with SearchAds.com, our approach to managing Apple Ads campaigns was basic and limited, making it difficult to scale and optimize our campaigns. After partnering with MobileAction, we successfully doubled our ROAS and decreased our CPA by approximately 75%, thanks to their automation templates and the expertise of their dedicated client team. We recommend their services to anyone looking to elevate their app’s position.”
Jeremy Gaines
Jeremy Gaines
Acquisition Manager
Read the Full Success Story

Security matters to us

Industry leaders trust MobileAction to optimize their mobile app strategies and stay ahead in the competitive digital landscape.

Explore Security
SOC2 Certified
SOC2 Certified
GDPR Compliant
GDPR Compliant
Apple Ads Partner
Apple Ads Partner

Frequently asked questions

More questions? Drop us a line!

What does the MobileAction platform offer for managing both paid and organic UA?

The MobileAction platform is designed to assist the management of both paid and organic user acquisition activities. We provide comprehensive insights for both channels and enable strategies that complement and reinforce each other. Our platform is a unified solution that optimizes the synergy between paid and organic efforts. On the organic side, we assist you with different intelligence tools that will enhance your ASO, app visibility or app downloads. You can create a complete keyword pool and do a competitor analysis and strengthen your ad creative strategies. On the paid side, we offer an advanced campaign management platform for Apple Ads for easier, faster management with minimal manual effort and enriched data combinations. Gain insights into paid keywords for superior competitor analysis, optimize bids, and consequently boost your ROAS and ROI. Ultimately, our aim is to offer optimization of the complete user acquisition funnel.

What does the MobileAction platform offer for managing both paid and organic UA? Which Apple Ads ad placements can I receive detailed insights for?

You can use the Apple Ads Intelligence feature on the MobileAction dashboard to gain information on all four Apple Ads ad placements, not just search results. Our solution offers insights to make competitor analysis more detailed and easier at the same time.

Does MobileAction offer AI-based solutions for keyword optimization?

The Keyword Advisor feature utilizes AI to uncover keywords your competitors are bidding on, which you're not, along with top organic keywords that both you and your competitors rank for but aren't included in your paid keywords. Rather than relying on manual keyword searches, we provide a comprehensive list of viable keywords for your app campaigns.

Do you provide reports for performance tracking?

Absolutely, we offer various customized performance reports containing actionable insights to enhance your performance. These reports not only help you track and enhance your own performance, but they're also designed to be shared with your team. This facilitates a more transparent and productive reporting line, allowing everyone to celebrate successes and collaboratively work on areas of improvement.

Do you have a solution to optimize, and ease and fasten my bidding strategy?

One of our primary tools for optimizing your bidding strategy is Smart Bidding. It continuously refines your bids by analyzing multiple factors 24/7, such as search term performance, conversion data, bid levels, and competition metrics. Additionally, we offer “cost-per-install” and “cost-per-goal” options for bidding, which differs us from other providers.

What are the MMP data attribution methods?

There are two options that you can follow. First one is to filter your campaigns’ MMP data based on your event time. Second option is to filter your campaigns’ MMP data according to the install time.