What sets MobileAction apart
Rated best in class on G2 by app marketers and developers
Security matters to us
Industry leaders trust MobileAction to optimize their mobile app strategies and stay ahead in the competitive digital landscape.
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The MobileAction platform is designed to assist the management of both paid and organic user acquisition activities. We provide comprehensive insights for both channels and enable strategies that complement and reinforce each other. Our platform is a unified solution that optimizes the synergy between paid and organic efforts. On the organic side, we assist you with different intelligence tools that will enhance your ASO, app visibility or app downloads. You can create a complete keyword pool and do a competitor analysis and strengthen your ad creative strategies. On the paid side, we offer an advanced campaign management platform for Apple Ads for easier, faster management with minimal manual effort and enriched data combinations. Gain insights into paid keywords for superior competitor analysis, optimize bids, and consequently boost your ROAS and ROI. Ultimately, our aim is to offer optimization of the complete user acquisition funnel.
You can use the Apple Ads Intelligence feature on the MobileAction dashboard to gain information on all four Apple Ads ad placements, not just search results. Our solution offers insights to make competitor analysis more detailed and easier at the same time.
The Keyword Advisor feature utilizes AI to uncover keywords your competitors are bidding on, which you're not, along with top organic keywords that both you and your competitors rank for but aren't included in your paid keywords. Rather than relying on manual keyword searches, we provide a comprehensive list of viable keywords for your app campaigns.
Absolutely, we offer various customized performance reports containing actionable insights to enhance your performance. These reports not only help you track and enhance your own performance, but they're also designed to be shared with your team. This facilitates a more transparent and productive reporting line, allowing everyone to celebrate successes and collaboratively work on areas of improvement.
One of our primary tools for optimizing your bidding strategy is Smart Bidding. It continuously refines your bids by analyzing multiple factors 24/7, such as search term performance, conversion data, bid levels, and competition metrics. Additionally, we offer “cost-per-install” and “cost-per-goal” options for bidding, which differs us from other providers.
There are two options that you can follow. First one is to filter your campaigns’ MMP data based on your event time. Second option is to filter your campaigns’ MMP data according to the install time.