M&C Saatchi Performance Boosts Visibility by 90% & Conversions by 37%

M&C Saatchi Performance is a global performance marketing agency founded in 2006. Originally focusing on mobile, the agency has since expanded its expertise across the digital landscape, offering tailored services to help brands excel in a competitive market. With a rich heritage in brand growth, M&C Saatchi Performance has continually adapted to the evolving needs of digital marketing, encompassing a broad range of services from media planning and App Store Optimization to creative development. The head of the App Store Optimization team, Lauren Park, shared the challenges they had in their operations and her experience with MobileAction. 

The challenge

As a global agency, M&C Saatchi Performance had to address some obstacles in managing App Store Optimization (ASO) for clients across diverse markets. Understanding the competitive landscape and client positioning can be a challenge. Lauren explained, “Managing ASO for global clients has its unique challenges. We needed one source of truth that allowed us to analyze ranking data across several markets. And when it comes to competitiveness, seeing where you stand against your competitors can be tough for advertisers.” 

The agency needed a definitive data source to analyze data, understand customer search behaviors, assess keyword rankings, and study competitor behaviors—all crucial for optimizing visibility and improving conversions for their clients.

The solution

M&C Saatchi Performance chose MobileAction’s advanced ASO tools and data analytics capabilities. MobileAction equipped the agency with critical resources for keyword research, competitive analysis, and metadata creation. Lauren highlighted the benefits of these tools, stating, “MobileAction’s Keyword Gap tool offers a clear view of our clients’ rankings and their competitors’, which is invaluable for researching new keywords to target. The ASO Report tool from MobileAction has been especially useful for keyword research. It gives us quick access to performance metrics, showing us the impact of our optimizations right away. Plus, their Keyword Optimization tool is a real game changer—it streamlines the process of creating metadata for both app stores, saving our team time and catching keyword opportunities based on competitors we might have otherwise missed.”

Lauren further emphasized the broader strategic benefits, “Beyond keywords, MobileAction’s insights into different creatives, like custom product pages and in-app events, allow the team to develop competitive strategies that keep our clients ahead in a fast-moving market.”

The MobileAction team supported M&C Saatchi Performance with their requests and questions throughout the process. Lauren added her thoughts on the support they received by saying, “The team is also very responsive if we have any questions and is always on hand to answer a specific use case to ensure we’re getting the most out of the platform. Over the years we have worked with MobileAction, we have consistently experienced exceptional customer support. They’re only a Slack message or email away and are always responsive and helpful.”

Additionally, she pointed out the collaborative nature of the partnership, “What I enjoy most about our partnership with MobileAction is how we can really influence the product. If we ever start working with a client in a more niche geo, the MobileAction team is super reactive in integrating the data into the platform.”