Increase in app downloads
Loop Games, a player in the gaming industry renowned for its board games, faced the challenges of app promotion before partnering with MobileAction. Stepan Frolov, Growth Manager at Loop Games, shared insights into their journey and MobileAction’s role in achieving success.
As a Growth Manager, Stepan found navigating the dynamic landscape of app promotion challenging. Keeping tabs on competitors, understanding their ad strategies, and ensuring consistent visibility in the app store was complex. Stepan remarked, “Before using MobileAction, it was hard to keep up with all the different parts of app promotion.“
Loop Games discovered MobileAction through a close partner, drawn to its comprehensive ASO and Ad intelligence products. Stepan emphasized the uniqueness of MobileAction’s solutions, citing competitive pricing and high accuracy as key differentiators. Ad Intelligence emerged as a game-changer, providing Loop Games insights into competitor ads and creatives on 50+ ad networks and DSPs.
The Creative Analysis feature played a crucial role in enhancing Loop Games’ app representation in competitive environments, offering new avenues for growth. By segmenting creatives by various filtering options, such as live vs. historical creatives and across 10 different ad formats, the creative analysis report makes it easier than ever to dig deeper into competitor ad strategies. Stepan noted, “Using MobileAction’s Ad Intelligence made it easier to analyze our competitors and their ads, and it helped us test new ideas faster.”
Stepan highlighted Compass‘s time-saving benefits in competitor analysis. He stated, “The Explore competitive analysis feature was particularly eye-opening, allowing us to understand our market position better and make data-driven decisions to outpace our competitors.”
“MobileAction’s suite of tools has become an essential part of our daily workflow, delivering exceptional results not only in terms of measurable metrics but also in the strategic direction of our campaigns. Working closely with the MobileAction team was essential to our success. They were always available to answer our questions, no matter how small. With reliable data and a supportive team, life is easier!”
The impact of MobileAction on Loop Games’ marketing performance was significant. In the initial months of deploying Ad Intelligence and experimenting with fresh ad formats, Loop Games experienced an impressive 35% increase in app downloads, coupled with a substantial boost in ROI. Search Ads Intelligence improved the performance of Apple Search Ads campaigns, contributing to more app visibility and fueling user acquisition efforts. These standout metrics highlighted the effectiveness of MobileAction’s suite in taking Loop Games ahead in a fiercely competitive market.
The impact of MobileAction on Loop Games’ marketing performance was significant. In the initial months of deploying Ad Intelligence and experimenting with fresh ad formats, Loop Games experienced an impressive 35% increase in app downloads, coupled with a substantial boost in ROI. Search Ads Intelligence improved the performance of Apple Search Ads campaigns, contributing to more app visibility and fueling user acquisition efforts. These standout metrics highlighted the effectiveness of MobileAction’s suite in taking Loop Games ahead in a fiercely competitive market.
By utilizing Compass’s Explore feature, Stepan optimized the efficiency of competitive analysis. Viewing Loop Games’ UA performances against competitors in one comprehensive dashboard encompassing ASO, paid UA channels, and ASA metrics saved time and effort. Stepan expressed excitement for the future, envisioning Compass’s evolving role with new additions and anticipating even greater value.
Loop Games highlighted the support from MobileAction’s team, citing their responsiveness and attention to detail. During a critical update, the MobileAction team identified a significant metadata issue that could have impacted visibility. Stepan stated, ”This level of support is rare and showed us how valuable it is to work with MobileAction. Working closely with the MobileAction team was essential to our success. They were always available to answer our questions, no matter how small.”
Loop Games’ collaboration with MobileAction exemplifies the importance of data-driven decisions and cultivating the right partnerships in the competitive app industry.
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