italist’s fashionable leap in app visibility with MobileAction

italist is an e-commerce platform offering luxury fashion at lower prices. Specializing in connecting consumers with top designer brands, italist expanded its visibility and market reach on the App Store by leveraging MobileAction’s app marketing solutions. Shuko Schoeberlein, Marketing Manager at italist, shared their process of including data intelligence and campaign automations of MobileAction in their workflow and its effects.

The challenge

“Our main challenge was optimizing our Apple Ads campaigns to enhance app visibility and user acquisition, which are critical in the competitive luxury fashion market,” explained Shuko and added, “Our manual, trial and error processes were not only time-consuming but also less effective at targeting and optimization.” italist was also lacking tools for competitive analysis, which made it harder to understand the broader market landscape. Ultimately, they needed a more strategic approach to both App Store Optimization (ASO) and paid app campaign performance.

The solution

What set MobileAction apart from other options was both the accuracy and depth of its analytics and its competitive pricing. Shuko noted, “The precision of MobileAction’s intelligence and the exceptional support from their team were major factors in our decision to continue using their services for our ASO and Apple Ads strategies.”

The implementation of MobileAction’s platform to italist’s workflow was easy. The setup process was seamless, aided by MobileAction’s intuitive interface and support from the team, ensuring that italist was well-informed about the tools and how to blend them with their marketing strategy.
One of the standout tools for italist was Automations.

Leveraging this tool allowed the company to optimize their ad campaigns without the need for constant monitoring. The platform’s ability to automatically adjust bids, manage keywords, and test creatives across different regions significantly simplified the work and enhanced performance. Additionally, the Creative Asset Hub and Ad Intelligence tools helped italist understand which visuals and messaging resonated best with their audience. The ASO tools helped improve the app’s ranking in several regions, broadening its market presence. MobileAction’s localization capabilities also enabled italist to identify and capitalize on growth opportunities in new markets, particularly in regions like Japan and South Korea.

italist had several moments where quick assistance was crucial, and the MobileAction team was always prompt in providing solutions. Shuko said, “Their attentiveness to detail even caught potential issues before we were aware of them. For example, during a campaign update, they flagged inconsistencies that could have impacted our performance, allowing us to fix the problem before it affected our results. Their proactive approach and dedication make them an invaluable partner, as their guidance ensures we stay on track.”

“MobileAction has truly transformed the way we manage our app marketing at italist. Their platform has not only enhanced our ad performance and app store visibility but also made our campaigns more efficient. The exceptional support from their team has been a crucial part of our success, always ready to assist whenever needed. I highly recommend MobileAction to any app marketers seeking a reliable platform with powerful tools and outstanding customer service.”

Shuko Schoeberlein

Marketing Manager

The results

italist’s experience with MobileAction emphasized the importance of data-driven decisions for them. Shuko reflected by saying, “Before using their platform, much of our strategy was based on assumptions. Now, we rely heavily on the insights MobileAction provides to optimize our campaigns and boost visibility.”

By utilizing MobileAction’s solutions, italist achieved a 31% increase in installs while simultaneously decreasing the cost per acquisition (CPA) by 22.7% in their UK campaign. Additionally, through the use of MobileAction’s automation rules, italist was able to reduce the overall CPA by 8.9% from September to October 2024.