italist's fashionable leap in app visibility with MobileAction

italist is an e-commerce platform offering luxury fashion at lower prices. Specializing in connecting consumers with top designer brands, italist expanded its visibility and market reach on the App Store by leveraging MobileAction’s app marketing solutions. Shuko Schoeberlein, Marketing Manager at italist, shared their process of including data intelligence and campaign automations of MobileAction in their workflow and its effects.

The challenge

“Our main challenge was optimizing our Apple Search Ads campaigns to enhance app visibility and user acquisition, which are critical in the competitive luxury fashion market,” explained Shuko and added, “Our manual, trial and error processes were not only time-consuming but also less effective at targeting and optimization.” italist was also lacking tools for competitive analysis, which made it harder to understand the broader market landscape. Ultimately, they needed a more strategic approach to both App Store Optimization (ASO) and paid app campaign performance.

The solution

What set MobileAction apart from other options was both the accuracy and depth of its analytics and its competitive pricing. Shuko noted, “The precision of MobileAction’s intelligence and the exceptional support from their team were major factors in our decision to continue using their services for our ASO and Apple Search Ads strategies.”

The implementation of MobileAction’s platform to italist’s workflow was easy. The setup process was seamless, aided by MobileAction’s intuitive interface and support from the team, ensuring that italist was well-informed about the tools and how to blend them with their marketing strategy.
One of the standout tools for italist was Automations.

Leveraging this tool allowed the company to optimize their ad campaigns without the need for constant monitoring. The platform’s ability to automatically adjust bids, manage keywords, and test creatives across different regions significantly simplified the work and enhanced performance. Additionally, the Creative Asset Hub and Ad Intelligence tools helped italist understand which visuals and messaging resonated best with their audience. The ASO tools helped improve the app’s ranking in several regions, broadening its market presence. MobileAction’s localization capabilities also enabled italist to identify and capitalize on growth opportunities in new markets, particularly in regions like Japan and South Korea.

italist had several moments where quick assistance was crucial, and the MobileAction team was always prompt in providing solutions. Shuko said, “Their attentiveness to detail even caught potential issues before we were aware of them. For example, during a campaign update, they flagged inconsistencies that could have impacted our performance, allowing us to fix the problem before it affected our results. Their proactive approach and dedication make them an invaluable partner, as their guidance ensures we stay on track.”