lower overall cost per goal (CPG)
ad spend
in-app purchases
Hallow is the top Christian prayer and meditation app. Despite being widely used, the team had challenges in optimizing Apple Search Ads based on post-install performance. They sought a sophisticated solution to align their advertising strategies with user engagement metrics. This quest led them to partner with MobileAction, aiming to leverage our platform to enhance their ad campaigns and overall app success. Nicholas Rusch, Paid Marketing Manager at Hallow, explained how partnering with MobileAction helped them scale their app marketing performance.
Nicholas expressed the core obstacles his team encountered before adopting MobileAction’s solutions, “Before SearchAds.com, our process involved manually adjusting bids, which was time-consuming and also prone to error. Fortunately, we discovered SearchAds.com through our previous agency and were immediately impressed by its user-friendly interface. The platform’s competitive pricing and ease of use stood out among the other vendors.”
Hallow took full advantage of SeachAds.com’s Smart Bidding and Automations tools to enhance their Apple Search Ads campaigns.
Smart Bidding’s cost per goal (CPG) mode allowed for optimizing towards post-install in-app events, maximizing ROAS from users most likely to engage within the app. Moreover, the Automations tool enabled Hallow to implement multi-layered optimization across campaigns, ad groups, and keywords in a single ruleset, enabling dynamic adjustments that responded to market conditions and user behaviors.
“SearchAds.com helped us improve our campaign performance significantly. Being able to optimize our keywords by in-app actions has been a game changer for our overall goals”, said Nicholas.
Additionally, the customer success team at MobileAction played a pivotal role by meeting monthly with Hallow to develop custom automations tailored to their specific needs. This close collaboration ensured that the Hallow team was thoroughly acquainted with the platform, and each campaign was finely tuned for maximum performance.
“If you are looking for a tool to understand post-install performance for your app better, SearchAds.com is the answer. It has been a game-changer in how we optimize our Apple Search Ads campaigns.”
Through their engagement with MobileAction, Hallow optimized their Apple Search Ads campaigns to achieve an optimal CPG. During their high season, specifically around the Lent period, Hallow experienced remarkable improvements in their app marketing performance:
Also, the implementation of the Automations tool enabled Hallow to decrease CPAs by 42%.
Nicholas reflected on the impact, “The tools provided by MobileAction not only streamlined our campaign management but also offered insightful analytics that fundamentally transformed our marketing strategies. The Automations tool, in particular, allowed for effective bid automation, closely aligning with our CPG targets and enhancing our conversion rates.”
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