Privacy Policy

Last updated: 03/12/2024

Mobile Action Inc. (together with its affiliates, including entities listed in Section 10 of this policy, “Mobile Action,” or “Us/We/Our”) cares about the privacy of individuals who visit our website at https://www.mobileaction.co or access our API (the “Sites”), and otherwise do business with us.

This Privacy Policy explains how Mobile Action collects, uses, processes, discloses, and safeguards information we obtain from and about our customers, visitors to our Sites, and business prospects and partners (collectively, “You”), including information we collect when you visit our websites, use or other services offered by Mobile Action, or purchase our products and services (collectively, our “Services”).

It also tells you about your rights and choices with respect to your information, and how you can contact us if you have any questions or concerns. Your use of the Services is subject to this Privacy Policy and to our Terms of Service that can be viewed at https://www.mobileaction.co/terms-of-service/.

Who Are We

We are a company that offers various services aimed at enhancing the performance and privacy of individuals and businesses interacting with their websites and APIs. We focus on collecting, using, processing, disclosing, and safeguarding information obtained from our customers, site visitors, and business prospects.

We utilise this data to provide, enhance, improve, and personalise our services which include analytics, marketing, and facilitating transactions. Additionally, we employ various technologies and methods to ensure the security of the data we handle and offer several user rights and choices concerning the handling of personal information.

1. What will happen if I contact you

If you contact us at Mobile Action, you’ll connect with our dedicated team of experts who are committed to helping you succeed in the mobile app industry. Whether you’re seeking assistance with app store optimization, market intelligence, support with Apple Search Ads campaign management, or any other aspect of mobile app growth, we’re here to provide personalised support tailored to your needs. We’ll work closely with you to understand your goals and challenges, offering insights, strategies, and solutions to help you maximise your app’s potential and achieve your objectives.

2. How Mobile Action Collects Information

For the purpose of this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable individual. We obtain Personal Information relating to you, our business partner, from various sources described below.

Where applicable, we indicate whether and why you must provide us with Personal Information, as well as the consequences of failing to do so. If you do not provide Personal Information when requested, you may not be able to benefit from our Services if that information is necessary to provide you with the service or if we are legally required to collect it.

1.1. Personal Information Provided By You

1.1.1. Registration, Orders, and Other Information You Provide

1.2.4. Cookies and Similar Technologies

3. Purpose or Processing Personal Information

As Mobile Action, our purpose in processing data is primarily to provide insights and actionable intelligence that help app developers, marketers, and product managers enhance their app’s performance in the competitive marketplace. 

We analyse extensive datasets involving app usage, rankings, keywords, and market trends to deliver detailed analytics and recommendations. This information assists our clients in making informed decisions about app optimization, marketing strategies, and user engagement, ultimately aiming to increase their visibility and profitability in app stores.

4. How Mobile Action Uses Information

Mobile Action will use information, including Personal Information, for the following purposes:

4.1. Providing The Service

We use your information to provide, enhance, improve, and personalise our Services.

4.2. Facilitating Transactions

We use your payment information to facilitate your transactions and payments.

4.3. Analytics

We will use your information to understand and analyse how you use our Services.

4.4. Marketing and Advertising

We will use your information for marketing purposes, such as contacting you about Mobile Action’s products and services, providing you with promotional materials that may be useful, relevant, valuable or otherwise of interest to you. We use Personal Information that we collect in connection with the Services, such as your location and your activities on the Services, to determine whether Mobile Action may wish to contact you in order to offer you Mobile Action’s services and to facilitate the delivery of advertisements. We may send you (a) information about topics or content that we think may interest you, or (b) updates about the latest developments or features on the Services. We also may send push notifications to your device and a newsletter or similar materials to the email address you provide to us in the event that you subscribe to receive such a newsletter.

4.5. Communications

Mobile Action will use your information to communicate with you, including to respond to your inquiries and to send emails to an email address you provide to us for customer-service or technical-support purposes.

If you are located in the European Economic Area, we only process your Personal Information based on a valid legal ground, including when:

• You have consented to the use of your Personal Information, for example, to receive marketing communications. You may withdraw any consent you previously provided to us regarding the processing of your Personal Information, at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before your consent withdrawal;
• We need your Personal Information to provide you with the Services, including for account registration, or to respond to your inquiries;
• We have a legal obligation to use your Personal Information; and
• We or a third party, have a legitimate interest in using your Personal Information. In particular, we have a legitimate interest in using your Personal Information to conduct business analytics, and otherwise improve the safety, security, and performance of our Services.

5. How Mobile Action Discloses Information

5.1. Corporate Affiliates

Mobile Action may share your information with and receive information from Mobile Action’s offices throughout the world, subject to this Privacy Policy.

5.2. Service Providers

We may share your information with our vendors, service providers, and other third parties that perform services on our behalf.

5.3. Advertising Partners

Mobile Action may work with and share your Personal Information with our third party advertising partners to provide you with advertisements and communications regarding Mobile Action’s and said Advertising Partners’ Services. For more information about our advertising and marketing practices and those of the third party advertising partners, please see the Cookies and Related Technologies section above.

5.4. As Required By Law and Similar Disclosures

We may disclose information about you: (i) if we are required to do so by law, regulation, or legal process, such as a court order or subpoena; (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to protect against or respond to physical, financial or other harm, injury, or loss to property; or (iv) in connection with an investigation of suspected or actual unlawful activity.

5.5. Merger, Sale or Other Asset Transfers

Mobile Action may disclose your Personal Information to a potential or actual acquirer, successor, or assignee as part of any reorganisation, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in bankruptcy or similar proceedings).

5.6. Consent

Mobile Action may further disclose your Personal Information with your consent.

6. What personal information is disclosed?

Mobile Action discloses personal information as outlined in our Privacy Policy. Here are the key types of personal information that may be disclosed:

• Information Provided by You: This includes information from registration, orders, and other interactions such as your sign-in credentials, name, email address, phone number, payment information, and third-party account credentials.
• Information Collected Automatically: When you use our services, we collect device information (like IP address, browser type, operating system), usage information (such as the pages you view, interaction times, and frequency of use), and inferred location data.
• Information from Third Parties: Mobile Action may receive information about you from third-party partners, which could include your name, address, and billing information.

We use this information to provide and personalise their services, facilitate transactions, conduct analytics, and for marketing and advertising purposes. Additionally, Mobile Action discloses personal information to corporate affiliates, service providers, advertising partners, and as required by law or for safety reasons. We may also disclose personal information during business transactions like mergers or asset transfers.

7. Who can access my data?

As Mobile Action, we ensure that access to your data is strictly controlled and limited to authorised personnel and systems that require access to perform their roles effectively. We implement robust security measures and protocols to protect your data from unauthorised access or breaches. Clients have control over their own data through secure account management features, and they can determine the level of access for their team members within their own organisation. 

We also work with trusted partners who adhere to high standards of data protection and privacy, but these partners only access data when absolutely necessary and under strict confidentiality agreements. Furthermore, we regularly audit and review access permissions and security policies to maintain the integrity and confidentiality of your data.

Additionally, all access to data within Mobile Action is governed by our privacy policy, which complies with relevant data protection laws and regulations to ensure transparency and accountability. We inform our clients of any third-party data sharing arrangements and provide them with the option to opt-out if they prefer not to share their data. Lastly, any customer data that is used for analytics or product improvement is anonymized to prevent any personal identification, ensuring that your privacy is maintained at all times.

8. How do we store and process data?

At Mobile Action, we store and process data with a strong commitment to security and compliance with global data protection standards. Here’s how we manage this:

• We use secure, cloud-based servers located in multiple geographic regions to ensure data redundancy and reliability. This ensures that data is stored safely and is accessible without significant downtime.
• Data is processed using advanced analytical tools that allow us to derive meaningful insights from large volumes of app-related metrics. Our processing involves both automated systems and manual oversight to maintain accuracy and relevance.
• All data transmitted to and from our servers is encrypted using industry-standard encryption protocols. Data at rest is also encrypted to prevent unauthorised access.
• Access to data is strictly controlled through role-based access controls (RBAC), ensuring only authorised personnel have access based on their job requirements. We regularly review and update access permissions to keep security tight.
• We comply with international data protection regulations, such as GDPR, and regularly undergo audits and assessments by third-party security experts to ensure our data handling practices meet or exceed industry standards.
• Regular backups are performed to prevent data loss and to facilitate quick recovery in the event of a system failure or other disruptions.

9. Transfer to other countries

If you are using the Services from regions with laws governing data collection and use, please note that we may transfer your personal information to multiple countries throughout the world, including the United States. These countries may not have the same data protection laws as the country in which you initially provided the information. By providing your personal information to the Service, you consent to any transfer and processing in accordance with this Policy.

If you are located in the EEA or Switzerland, we comply with applicable data protection laws when transferring your personal information outside of this area. In particular, we may transfer your personal information to countries for which adequacy decisions have been issued, use contractual protections for the transfer of personal information to our U.S. headquarters or third parties, such as the European Commission’s Standard Contractual Clauses, or rely on third-party certifications to the EU-US frameworks, where applicable. You may contact us as specified below to obtain a copy of the safeguards we use to transfer personal information outside of the EEA.

When data is transferred from the UK and/or EU to other countries, we rely upon the Standard Contractual Clauses (approved by the European Commission and Swiss authorities) and the UK Addendum to the Standard Contractual Clauses (approved by the UK authorities) where required, along with completing risk assessments.

10. Notice on EU-US Data Privacy Framework; UK Extension and Swiss-US Data Privacy Framework

MobileAction Inc. complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. MobileAction Inc. has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. MobileAction Inc. has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

In compliance with the Data Privacy Framework, MobileAction Inc. commits to resolve DPF Principles-related complaints about our collection or use of your personal data. EEA, UK and Swiss users with inquiries or complaints regarding our handling of personal data received in reliance on the Data Privacy Framework should. Data subjects should first contact our Data Protection Officer: 

GDPR Local Ltd

Adam Brogden

[email protected] 

Tel + 441 772 217 800

1st Floor Front Suite 27-29 North Street, Brighton England BN1 1EB

As described in the DPF Principles, MobileAction Inc. is accountable for personal data it receives and subsequently transfers to third parties. If these third parties process the personal data in a manner that does not comply with the DPF Principles, MobileAction Inc. will be held accountable, unless it can prove that it is not responsible for the event giving rise to the damage. The types of third parties with whom MobileAction Inc. may share your personal data, along with the purposes for sharing, are outlined in the following sections of this Policy:

11. Dispute Resolution

If a privacy complaint or dispute relating to Personal Data received by MobileAction, Inc. in reliance on the Data Privacy Framework (or any of its predecessors) cannot be resolved through our internal processes, we have agreed to participate in the VeraSafe Data Privacy Framework Dispute Resolution Procedure. Subject to the terms of the VeraSafe Data Privacy Framework Dispute Resolution Procedure, VeraSafe will provide appropriate recourse free of charge to you. To file a complaint with VeraSafe and participate in the VeraSafe Data Privacy Framework Dispute Resolution Procedure, please submit the required information here: https://www.verasafe.com/privacy-services/dispute-resolution/submit-dispute/

If a complaint or dispute cannot be resolved through our internal process, we have also agreed to cooperate with the EU [A1] and UK data [A2] protection authorities and the Swiss Federal Data Protection and Information Commissioner [A3] and to participate in the dispute resolution procedures of the panel established by such data protection authorities.[A4] 

12. Binding Arbitration

If your dispute or complaint related to your Personal Data that we received in reliance on the Data Privacy Framework cannot be resolved by us, nor through the dispute resolution mechanism mentioned above, you may have the right to require that we enter into binding arbitration with you under the Data Privacy Framework “Recourse, Enforcement and Liability” Principle and Annex I of the Data Privacy Framework.

13. Data Retention

We take measures to delete your Personal Information or keep it in a form that does not permit identifying you when this information is no longer necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period or to, or such information is necessary to resolve disputes and enforce our agreements. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrolment with our products or services, the impact on the services we provide if we delete some information from or about you, mandatory retention periods provided by law and the statute of limitations.

14. Our Commitment to security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Where required under GDPR we’ll report any breaches or potential breaches to the appropriate authorities within 24 hours and to anyone affected by a breach within 72 hours. If you have any queries or concerns about your data usage, please contact us.

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

15. Children’s Privacy

We do not knowingly collect, maintain, or use Personal Information from children under 16 years of age, and no part of the Service is directed to children under the age of 16. If you learn that your child has provided us with personal information without your consent, then you may alert us at [email protected]. If we learn that we have collected any Personal Information from children under 16, then we will promptly take steps to delete such information.

16. Global Rights

Upon request, Mobile Action will provide you with information about whether we hold any of your Personal Information. You can update or correct Personal Information (e.g., your email address) by accessing your account. You can also access or rectify your information by reaching out to us at [email protected]. You can delete your information by sending an email to [email protected]. with your first name, last name, and the respective email addresses you would like for us to delete. To opt-out of receiving our newsletters or marketing emails, you can follow the unsubscribe instructions included in the emails communications you receive, access the email preferences in your account settings page, or contact us at the above email address. Please note that we have the right to reject deletion requests that are unduly burdensome or repetitive or that cannot be honored in light of legal obligations or ongoing disputes, or where retention is necessary to enforce our agreements or protect our or another party’s rights, property, safety, or security.

17. Update your preferences with us

In addition to the rights provided in Section 16, you also have the following independent options to update your preferences with us. We value your privacy and provide you with the following options concerning your personal information: