Industries

FINANCE

Adapt to the dynamic landscape of finance apps by receiving insights into your and your competitors’ performances, ensuring you always stay competitive.

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Trusted by finance app companies around the world

Acquiring users in a highly competitive category is challenging

Same old creatives cause ad fatigue

Relying on basic features won't differentiate an app in the midst of intense competition among others.

Need of segmentation

Finance apps contain many different features. Using custom product pages can expand your audience reach and show them the specific features they are searching for.

No paid and organic UA synergy

The synergy between paid and organic efforts is crucial; dominating both is essential. Solely focusing on one might not suffice at times.

MobileAction helps you overcome these challenges

Support your organic efforts with paid UA for better ROAS

Optimize costs using Smart Bidding, set budget caps and cost goals, and eliminate wasted ad spend by bidding the right amount for the appropriate keywords.
Fetch keywords by analyzing the market, competitors' keywords, and storefront performances and capture unexploited keyword opportunities with Keyword Advisor.
Allocate your budget with Budget Allocation according to performance metrics with data-driven algorithms to achieve the best possible return without overspending.

Show your target audience what they want to see

Search by any app and paid keyword to compare default and custom product pages performance of your competitors with CPP Intelligence.
Examine the performance of your custom product page on Ads Manager via Searchads.com to discover best practices by analyzing metrics.
Monitor your custom product pages performance by impression, conversion, download, and revenue with CPP Metrics.

Increase your creatives impression shares for more visibility

Understand an app’s creative strategy with insight into all creatives and dive deeper into a specific app to see a detailed view of ad networks distribution.
Look into each app’s user acquisition activity by reviewing country distribution, languages supported, media types and resolution.
See which creative types perform better for your app. Identify creative trends and ride the latest marketing wave with Creative Analysis.

Tailor your competitive landscape for analytical decisions

Build custom competitor groups tailored to distinct business strategies or market dynamics, enhancing the relevance and impact of your competitive analysis.
Effortlessly switch between competitor groups to streamline your workflow and compare performance metrics across different market segments.
Add competitors to multiple groups without limitations, offering flexibility to monitor varied market behaviors and trends simultaneously.

Vantage saves 59% on cost-per-goal in Brand campaigns

59%

decrease in the overall cost per goal

15%

decrease in first-time deposit

50+

automations on brand campaigns

Go to Success Story

Benefits

Support your organic efforts with paid activities

Enhance your results by leveraging Apple Search Ads and strategically manage your campaigns for optimal performance.

Highlight different features using custom product pages

Leverage custom product pages to make sure everyone sees the right feature.

Create ad creatives that will draw attention from the right audience

Discover the best ad creative strategies and implement them without the need of an A/B testing.

Joseph Frantel

Senior Growth Marketing Manager, Aura

“MobileAction has enhanced our visibility on the App Store and has become an indispensable part of our daily operations. Their insights, level of detail and accuracy have allowed us to make informed decisions that have dramatically improved our app’s market presence. We uncovered competitors that are outranking us in specific search terms, and with that knowledge, we optimized our ASO and returned to the top 30 within 3 months. We also utilized these terms in our paid campaigns and increased installs and trials from Apple Search Ads campaigns. I highly recommend MobileAction to anyone looking to refine their ASO and Apple Search Ads strategies.”