In June 2022, Apple Search Ads released the latest version of Apple Search Ads Campaign Management API 4.
With this release, there were three changes:
- Search tab campaigns shifted to the cost-per-tap pricing model.
Prior to 4.4, your Search tab campaigns were priced based on the cost-per-thousand (CPM) model. Now, with the cost-per-tap (CPT) model, it is calculated by dividing your total spend by the number of taps your ad has received.
The reason why you should care about this change is you can now bid competitively without worrying about overspending because you only pay for taps that are more likely to be coming from high-intent users.
- Lifetime budget is optional.
New campaigns now require a daily budget, lifetime budget or both.
- Campaigns can have a start and end date.
You can now set a start and end time for your campaigns. If you don’t put a start time, the campaign defaults to the campaign request timestamp. You can also update start and end times until you reach the designated time.
We have also updated our platform to keep you up-to-date with these latest changes and to serve your ever-changing needs best.
Sign up for free now, and find out what SearchAds.com can do for your Apple Search Ads campaigns to reach their true potential.
