Boost your Apple Ads success with automation, optimization

Manage your Apple Ads campaigns with data-driven campaign management, optimization, automation and expertise to increase your app’s performance and ad revenue.

Trusted by 5,000+ mobile app and game companies around the world

Essential tool for us because having one product on which we can do ASO + Apple Ads allows us to have just one contract versus two.

Sara S.

Sr. Global Marketing Manager

Rated on G2

A game-changer for efficient Apple Ads campaign management with automations and insight. I’ve used bid adjustment rules based on keyword performance, dayparting, and email notifications to help spot new keyword opportunities. The level of support and the team’s willingness to improve demonstrate a strong future for this platform!

Anna K.

Co-Founder

Rated on G2

The platform is really user-friendly and if you're stuck either with the platform, the features or how to integrate it with different apps, the colleagues are eager to help you. I use it every day regarding my job and needless to say it gives me ease and saves a lot of time.

Eszter F.

Senior PPC Executive

Rated on G2

MobileAction stands out as an invaluable tool for our team in tracking keywords and gaining insights into our app's performance.

Buse K.

Head of Marketing & BD

Rated on G2

MobileAction's automation features are fantastic; I can easily set up keyword SOV and performance KPIs, streamlining my ad management.

Deniz D.

Sr. Growth Specialist

Rated on G2

MobileAction understands mobile performance marketing and works closely with you to achieve goals. The account management and support are fantastic. They are always willing to jump on calls and align with the strategy and goals that you are trying to achieve.

Iain R.

Head of Performance Marketing

Rated on G2

Ease of use, ease of integration,and customer support.

Maxim S.

Growth Marketing Manager

Rated on G2

After exploring other options, we decided to switch to MobileAction last year. The transition was smooth, and their onboarding process was super thorough. We connected our MMP and started optimizing UA right away. Their hands-on support throughout the process made a huge difference for us.

Merve K.

App Acquisition Manager

Rated on G2

MobileAction is very useful for analysing game ads and tracking competitors. I can quickly see ad trends and compare performance in different game categories. Easy, user-friendly interface.

Okan

Marketing Artist

Rated on G2

MobileAction prioritizes user privacy and complies with data protection regulations.

Sunil P.

MIS Analyst

Rated on G2

Expand your campaigns’ returns with smart solutions

Research

Create

Optimize

Automate

Monitor

Find paid keywords

Get category insights

Assess your performance

Analyze competition and stay one step ahead

Explore competitors’ keyword strategies and performance metrics for all 4 Apple Ads placements.

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Identify high-intent keywords

Utilize data for 4 Apple Ads placements to maximize visibility and impact.

Access new audiences

Bid on organic keywords your competitors are ranking and reach untapped audiences.

Pinpoint competitor strategies

Analyze competitors' keyword usage, impression shares, and ad placement tactics.

Let your category’s data trends guide your next move

Shape your Apple Ads strategy with detailed analysis of market conditions.

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Compete smarter

Outperform the market by benchmarking like a pro.

Evaluate key metrics

Spot the gaps. Analyze your KPIs against industry averages to identify improvement areas.

Leverage tailored suggestions for keywords, bids, and budgets

Unlock the full potential of your app marketing with personalized recommendations.

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Analyze performance deeper

Audit your app’s performance from clicks to conversions and spot what’s holding you back.

Fine-tune bids and budget

Receive data-driven bid and budget recommendations to drive stronger.

Act on keyword recommendations

Get keyword suggestions that match your goals.

Master campaign management

Create well-structured campaigns in minutes

Take control of your Apple Ads campaigns

Everything you need to launch and manage high-performing Apple Ads campaigns.

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Create campaign elements

Build campaigns, ad groups, ads, keywords and more without leaving the platform.

Manage with control and visibility

Act fast on one dashboard and optimize bids, budgets, and keywords instantly.

Perform bulk actions

Speed up your workflow with powerful bulk actions for bids, budgets, and keywords.

Craft campaigns that work with guidance on every step

Apple Ads campaign creation is simple as can be with Campaign Wizard.

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Setup campaigns quickly with a smart tool

Build Apple Ads campaigns in 3 simple steps.

Get competitor-based keyword suggestions

Fuel your strategy with keywords already working in your category.

Pair with smart tools for better results

Maximize results with smart optimization tool combinations.

A/B test custom product pages

Distribute budget for performance

Optimize bids according to your KPI

Simplify and automate your custom product page A/B tests

Replace exhausting manual processes with automated, statistically reliable A/B tests.

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Test different elements

Test ad group performance, compare custom product pages or build default vs. custom product page tests.

Test towards your preferred method

Pick between alternating or running ad groups simultaneously, based on your strategy.

Monitor your tests' health and results

Utilize confidence levels, visual results, test health and performance.

Spend smarter and maximize impact with budget allocation

Use smart budget allocation to get the most out of every dollar and boost campaign performance.

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Optimize budget without manual work

Allocate spend where it matters most with budget optimization that works for you.

Say goodbye to over and underspending

Maintain the perfect balance. Stop wasting budget or missing opportunities.

Skip manual storefront research

Avoid the manual work. Let Budget Allocation identify where to invest, automatically.

Smart bidding that works so you don’t

Optimize bids in real time to boost performance, hit your goals, and stay ahead of the competition.

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Focus on your key metric

Optimize for your chosen KPI—whether it's CPI, ROAS, CPA, or any metric that defines success for you.

Optimize campaign portfolios

Manage bids across sets of campaigns or ad groups in single optimization groups.

Scale smart across storefronts

Optimize bids of campaigns or ad groups across multiple storefronts in single optimization groups.

Automate your workflow

Use pre-made templates

Get automated notifications

Simplify campaign optimization, maximize impact

Amplify your app’s presence, smartly manage budgets, and secure your brand with condition-based campaign automation.

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Make multi-layered automations

Set advanced rules using conditions from various campaign levels to boost performance.

Bridge organic and paid performance

Use automations to optimize paid campaigns based on organic performance.

Leave manual errors behind

Eliminate guesswork and human error with fully automated, data-driven processes.

Leverage ready-made automation templates designed for specific goals

Use over 20+ advanced, templates to automate and enhance every aspect of your Apple Ads campaigns.

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Act fast with quick templates

Use templates to take immediate action based on performance signals—no setup delays, just results.

Customize according to your needs

Edit templates for the exact campaign changes and goals you care about and always be in control.

Use templates for smart alerts

Set rules to get alerts on high-cost or low-performing keywords and take action instantly.

Stay informed of your performance with automated notifications

Stay on top of campaign performance by setting up templates or custom automations that notify you of key campaign movements.

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Get Slack notifications

Gain visibility into campaign updates delivered directly to your Slack workspace.

Receive notifications via email

Keep an eye on important campaign alerts and updates right in your inbox.

Track progress in real-time

Unlock tailored recommendations

Understand the full customer journey

Keep a close eye on your campaigns, track every change

Easily track changes as they happen and spot trends early with detailed reporting and filters.

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Filter, compare, and analyze with ease

Quickly isolate the metrics you care about and compare time frames to identify growth or gaps.

Automate reporting and stay consistent

Schedule recurring reports to be delivered directly to your inbox and stay in the loop without manual effort.

Customize your view with pivot tables

Analyze campaign performance your way. Break down metrics by any dimension and build insights that match your strategy.

Fix performance gaps with a centralized hub

Get a clear snapshot of your performance and explore smart insights and personalized recommendations.

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Get full visibility at a glance

See audit results, performance visualization, and tool recommendations in a compact view.

Take guided steps to better performance

Depend on recommendations built on existing campaign data.

Launch tools directly from suggestions

Jump straight to the related tool for each recommended optimization need.

See the full story behind campaign performance

Visualize your user journey from impression to in-app events to identify bottlenecks, optimize key steps, and boost ROI with confidence.

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Visualize the full-funnel

Track your user journey from impression to in-app events with customizable visuals.

Pinpoint bottlenecks

Identify exactly where users drop off and optimize each stage of your funnel.

Segment for smarter analyses

Filter and break down your funnel by campaign levels to uncover insights.

Integrations for exceptional results

Spend

Impression Share

Impressions & Taps

Downloads

Keyword Popularity

Apple Ads Data

In-App Events

Revenue

Installs

Reattribution

MMP DATA

Change how you acquire users for your app with SearchAds.com

Before

Combine post-install metrics with Apple Ads for a full user acquisition picture

After

Before

No post-install metrics analysis

After

Before

Access your competitors paid and organic keywords with a single click

After

Before

See solely your performance

After

Before

Take actions on keywords in bulk

After

Before

Only one keyword action at a time

After

Before

Integrate your measurement and attribution solution for a full funnel view

After

Before

No measurement and attribution solution integration

After

Before

Create custom columns, presets, and saved filters

After

Before

Manual campaign management and increased labor

After

Before

Combine your ASO with Apple Ads to take advantage of organic paid synergy

After

Before

No UX customization

After

Before

Adjust your bids automatically with Smart Bidding and custom automations

After

Before

Inability to leverage organic and paid campaigns together

After

Work with experts who know app growth inside out

10+ years of expertise

Partner with a team that brings expertise in Apple Ads, ASO, and app growth strategy, providing not just support but strategic guidance.

Personalized, customer-centric guidance

Experience tailored support from 55+ app growth consultants, offering proactive solutions and strategic collaboration for long-term success.

Global support

Get expert help in 10+ languages across regions, always feel understood and supported wherever your app grows.

Security matters to us

Industry leaders trust MobileAction to optimize their mobile app strategies and stay ahead in the competitive digital landscape.

Explore Security

SOC2 Certified

GDPR Compliant

Apple Ads Partner

81-99%

increase in SoV brand terms

50%

ROAS uplift

40%

decrease in CPC

Using Budget Allocation and Automations helped Square reach a 50% ROAS uplift + 40% CPC decrease

Read Story

83%

spike in First-time Deposits

30%

surge in impressions

49%

decrease in CPA

Entain Cuts CPA by 49% in 3 Months with Smart Bidding & ASO

Read Story

55.5%

lower overall cost per goal (CPG)

ad spend

in-app purchases

Hallow hits 55% lower cost per goal while increasing purchases by 5x

Read Story

800%

increase in monthly Apple Ads spend

How Codeway Scaled Up Their Monthly Apple Ads Spend by 800%

Read Story

58%

uplift in installs

168%

scale in Apple Ads spending

How Apple Ads spend of Rappi scales by 168% with SearchAds.com

Read Story

more installs

150%

increase in ad spend

How Kwalee Scaled Up Their Apple Ads By 150%

Read Story

Explore MobileAction's other solutions

ASO Intelligence

Maximize organic app or game growth with keyword optimization.

See Details

Ad Intelligence

Find and understand the ad creative best practices in your category.

See Details

API Solutions

Use customized solutions designed to align with your specific needs.

See Details

Market Intelligence

Access current market data on key metrics and improve app position.

See Details

Managed Services

Get professional services for ASO and Apple Ads.

See Details

Boost your Apple Ads success with automation, optimization

Manage your Apple Ads campaigns with data-driven campaign management, optimization, automation and expertise to increase your app’s performance and ad revenue.

Expand your campaigns’ returns with smart solutions

Analyze competition and stay one step ahead

Let your category’s data trends guide your next move

Leverage tailored suggestions for keywords, bids, and budgets

Take control of your Apple Ads campaigns

Craft campaigns that work with guidance on every step

Simplify and automate your custom product page A/B tests

Spend smarter and maximize impact with budget allocation

Smart bidding that works so you don’t

Simplify campaign optimization, maximize impact

Leverage ready-made automation templates designed for specific goals

Stay informed of your performance with automated notifications

Keep a close eye on your campaigns, track every change

Fix performance gaps with a centralized hub

See the full story behind campaign performance

Integrations for exceptional results

Change how you acquire users for your app with SearchAds.com

Work with experts who know app growth inside out

Security matters to us

Explore MobileAction's other solutions

Grow your app on the App Store and Google Play Store with our solutions now